Introduction The Information revolution is changing our daily lives. Along with the explosion of the Internet and social networks, online commerce is growing stronger than ever and plays an important role in the modern world (KIYICT, 2012). More than 85% of world’s online population has ordered goods over the internet during the recent year (Cheema, Rizwan, Falal, Durrani & Sohail, 2013). It can be witnessed that, online shopping brings about not only advantages but also disadvantages. According to Cimigo NetCitizens market research (2012), more than 50% of internet users agree that they can choose a variety of products through online shopping, but the level of trust in the security of online shopping is safe.
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Most of the companies have their own online shopping sites so that they can attract the customers from international arena. Online shopping has made a transaction easier than it was and online stores offer consumers benefits by providing more variety of products and services that they can choose from (Lim und Dubinsky 2002). The traditional retailers offers only the limited number of product because of the storage problem and different other factors. Thus, customers may not find different varieties as offered in online shopping sites. To overcome these problems, the electronic stores like Saturn, Media Market and Conrad have also the online sites where they can offer more products then in their outlets.
2.1 LITERATURE REVIEW Online Shopping is a current phenomenon which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms (Kumar, 2014). Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet (Zhou, 2007). Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view (Keisidou, 2011).
The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. In the future, we can expect online stores to improve their technology tremendously, allowing for an easier and a more realistic shopping experience. In general, trend of online shopping has advanced greatly in the current years with Internet development and because of easy accessibility of the Internet use. Internet easy accessibility has driven customers to purchase online.Online retailing is the third most liked activity after use of email and the web browsing on the Internet (Andrew and Vanitha, 2004). Globally, over 627 million persons have undertaken online shopping; the biggest world online buyers include British and Germans.
The kind of business online retailer are doing is proof enough that they are providing some benefits to the customer which offline shopping does not give to the customer. These are the factors affecting online shopping: Risk: When customer purchase goods from online shopping they do not touch or feel the product in a physical sense.Hence we understand that lot of risk is involved while buying an online product whether it will reach us on proper time or not is also a concern and also there may arise a risk of product size and color as it may differ in real view or sense. Sometimes ordered product ordered can be
This is in accordance with the work of Childers et al. (2001) which argued that online retailers which are able to provide online shopping sites which are clear and understandable, with less mental effort requirement, and allow consumers to shop the way they want results in ease of use perceptions in consumer minds with favorable attitudinal attachment to online retailers which are able to do
However, purchasing grocery online is getting as popular as purchasing electronic gadgets online. Analysts and researchers claim that huge sales of mobile devices like smartphones and tablets is behind the booming online market. Nowadays, there is no element of surprise in finding people ordering all they want to possess online. Online grocery stores sell grocery of various brands to customers. They sell groceries at very competitive rates and consumers have a second thought when they are buying grocery from a local store.
Consumers do shop or do not shop online depends on their pre-purchase intentions. There are various researchers who have studied these pre-purchase intentions. Some determinants researchers have enumerated are: security, venders image and goodwill, Pricing, information and service quality, risks of privacy and security, trustworthiness, enjoyment in shopping and perceived quality of goods and services (Liao and Cheung, 2001; Saeed et al., 2003; Miyazaki and Fernandez, 2001; Chen and Dubinsky, 2003). Various factors positive or negative influences on consumers online shopping and offline shopping are different. Consumers price sensitivity, brand images, and sets of preferences
In past few years with the ease in getting Internet connection in our country it has become very easy to access any online shopping site . Today we have access to any online shop site on our fingertips with the help of the latest technologies and gadgets like PDA 's , smart phones , tablets etc. Online shopping sites today offer. Wide range of payment options like credit cards / debit cards , COD ( Cash on Delivery) , Internet banking and some online shopping sites even provide various other options like PayPal , Billdesk , Citrus, etc. Various technologies like SET ( secure electronic transaction ) , ISPP ( Internet Secure Payments ) , SSL ( secured socket layer ) , https , payment gateways help in making online payments securely.