The above graph representation shows the percentage of population category who opt for online shopping. The general caste population are major customers of online shopping covering 76.7 % of the total population. Followed by OBC category comprising 14% of total population. The SC and ST contribute for 2.7% and 6.7% respectively. It was seen that the general population mostly opt for online shopping because of their changing life style. This makes them shop more online where they can save their time and also maintain their status. This online shopping not only fulfils customers need but also saves money and time of their buyers andthere it’s a win -win situation for all.
6.7%
2.7%
14%
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The thought of being observed without consent is quite troubling, disturbing even. Those who intrude on other’s privacy are seen as outcasts in society; spying is socially unacceptable. These individuals are often referred to as ‘voyeurs’, or most commonly, ‘creeps’. Malcolm Gladwell’s article, “The Science of Shopping” discusses the research that Paco Underhill collects as a ‘retail anthropologist’; which is obtained through hidden cameras.
Ecommerce have enable customers to not have to leave their home to shop. Morganosky and Cude (2000) found that online grocery shoppers rank convenience and time saved as the primary reasons for shopping online (Hansen, 2008). Online shopping has increased over the years and will continue to rise as technology are getting better.
Shopping, has become a mundane task, often performed by individuals all over the world, regardless of gender or age. Due to the dependency marketers have on the consumer, it is no surprise that numerous individuals have chosen a profession in regards to studying the complexity and mystery of human behavior while shopping. Paco Underhill, is a man of many talents who, despite his success, is considered to be a scopophiliac by some, including Hillary Chatswin. This is due to his chosen profession, which requires him to be a spy of some sorts. In the reading, “The Science of Shopping”, Gladwell highlights certain aspects of being a retail anthropologist that are considered disturbing.
Thomas DaviesProfessor MorrisonEnglish 10018thMarch 2018Argument EssayThe article by Malcolm Gladwell, “ The Science of shopping” explains the study of shoppers and customers. Paco Underhill researched the certain techniques that retailers use to attract their customers and how they increase their customer sales. He would videotape and analyze the tapes of the customers shopping, while taking notes of their trends and any other observations he could find. He had come to various different conclusions, his main three were; invariant right which American would keep to the right side of the store, Decompression Zone is when consumers don 't notice the area inside the door of a store, Petting would be customers that who liked to handle merchandises.
The online retail market, including the one of CanGo, has achieved an increased growth of about 18% during the years of 2009 thru 2012. Conventional retail store sales grew at a rate of 1.3% during the same timeframe. Although the United Kingdom appears the leading nation in online business sales, the market shares in the United States makes it the second leading nation as the online business sales are notably high. For example, the United States were able to see roughly $186,942,000 in internet sales in the 2012 alone keeping in mind that this value only accounted for about 6.5% of the aggregate retail sales volume that was recorded across the nation at that time. The average online consumers are believed to be individuals whom have average levels of literacy and a steady source of income.
The present essay is in the reference of the article “The science of shopping” written by Malcolm Gladwell, the famous writer from New Yorker magazine. His appeal to this article was the study of retail anthropology which was acknowledged by Paco Underhill, a psychologist that study environments. Retail stores has an obvious intention- convince and attract a customer as much as they could purchase. If we start to study as a whole there is so much to know about shopping behaviors and the knowledge we can extract upon how the thinking of people’s get affected by an environment. The only reason of Paco Underhill’s success is that he observe those details which usually we do not notice and avoid while conceder to analyze buying and selling.
It brings the retail world to the palm of their hand, providing the convenience of shopping when and where it works for them (with the added bonus of home delivery). No more scouring for parking spaces, waiting in long lines at the checkout, or lugging armfuls of shopping bags around a crowded mall – online shopping offers consumers a quick and convenient experience from the comfort of home. In our cellphone-addicted world,
Shopping has become a daily activity that happens in our everyday lives. We cannot imagine how our lives would be affected if shopping was suddenly stopped. Malcolm Gladwell, Stephanie Clifford and Quentin Hardy write articles about two sides of modern day shopping and how consumers have impacted the industry. In order to get an idea across, the authors must persuade the reader as to why their argument is stronger and more efficient, but to do that, they must use various different types of techniques and strategies. The two authors use logos and pathos to persuade the reader that stores and advertisers manipulate shoppers.
It is normal for our society today to treat online shopping as a ‘trend’ and accept that the action is a good thing. We are influenced by our peers and we do things to unconsciously satisfy the people around us. With millennials having the power to change the current trends, it is no wonder why a lot of teenagers use online shopping. Not only does it spread widely all over the world, but there are also certain factors that encourages the people to frequently use online shopping.
Hello Vy, I really enjoy reading your outline because I think that you have some very good points on your essay. In addition, I also think that surveillance of consumers by retail anthropologists is not manipulative and unethical. I understand that some people will say this is their privacy about what they buy, but customers really have some benefits when their actions are recorded by the retail anthropologists. First of all, when markets use consumers’ surveillance, they will know more about what their customers really need so that they can create a better shopping environment with more products that match what their customers wish for. Moreover, I really like that you included the job opportunity for retail anthropologists in your outline.
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year.