It is not easy to attract customers in today’s business world. The consumers have too many options to shop from so the businesses have to work extra hard to get the attention of consumers. The competition in ecommerce is increasing and it is becoming more and more difficult to keep the clients interested long enough to make the sales. The best way of gaining the consumers attention is to make sure they have the best shopping experience. If the customers do not have a pleasant and simple shopping experience then they will not be making any purchases from your online store or visit your website again.
Here are some tips which can help in making sure that your ecommerce is a success and the customers have the best shopping experience.
Good loading speed:
If the website fails to upload quickly then you will not be able to provide a good shopping experience to the clients. People do not have long attention spans and it is important to make sure that you can capture their attention in little time possible. If the site is taking too much time to load then most of the visitors will leave the without making any purchase. They will prefer to go to the site which offers a smooth and quick shopping experience.
Focus on easy navigation:
If you have a complex website design then then it will make it difficult for the clients to navigate. If the website is difficult to use then you will lose a lot of clients. While designing the layout you need to make sure that there are almost no
5. List at least two related or similar sites found on the Web and why you think they are related. What did you like about the websites and what do you think you could improve on for the client's website? (competitive analysis) http://www.portlandwalkingtours.com/
Design Considerations This website should be fully responsive and accessible for the nature of the website (commnuty service oriented). The font size is set to 1.2em or larger, and the line height is set to 1.3em to
Make big, noticeable "call-to-action" buttons for your customers to click. Make it as easy as possible to navigate where you want people to go. 4. Design your format to be "mobile-friendly," also called "responsive." Some newer programs can do this automatically.
If a customer is browsing some products on their mobile phones, then the target should be to serve the customer with required pictures, price as well as description about the product. This will help in providing customers with better shopping experience. With the amount of information digitally available to customers on the internet, they can take a decent amount of time to make a purchase online. An effective way to increase the sales online is to have the website with different sections for companies reviews, how to
It may not take a rocket scientist to design a website. However, a poorly designed website may end up costing your company overall. Do not reject the idea of hiring a web designer. “There is a science to good design, and a good designer is worth the cost and will make sure to explain every part of their reasoning to you during the process so that you understand how and why things will work or won’t work,” Humphrey
4b) Website Contents Introduction In this task I will be talking about my website which name I have chosen and what colour scheme will I be using or what images will I put on my website also what type of things will I put on my website and what am going to put on my contact page and some similar website that is same as my website they sell same things I sell on my website. What is your website Product and Company?
Identify the target customers Marketing techniques should de clearly defined Proper website should be defined Unique logo and product designed. Share for expert opinion Create a social and proactive strategy According to the literature
Go as per the old saying "beauty is in the eye of the beholder". Here the beholder is the visitor of the website that you are going to design. So as a skilled website designer you should have mastered all the skills needed to create classy and attractive graphics, colors and shapes placed in perfect balance to catch the eye of the visitor together with drawing his focus to the most important sections of your website. Your job as a website designer is to make use of colors, text and graphics and translate into a visually appealing layout, logo, banner, and button
Our first point of discussion is the dissimilarity between shopping at stores and shopping online is time. Shopping in the stores spend more time than shopping online. A trip to the mall could take two to three hours including transportation time. You must spend many hours looking for the right products or in the lines trying to just purchase it. In addition, comparing the product against other online store competitors also takes us a lot of time.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
The term ‘luxury’ has many meanings and much different type of meanings to different kind of people. The word luxury as to what Google defines is “A state of great comfort or elegance, especially when involving great expense.” “It is a pleasure obtained only rarely or an inessential, desirable item, which is expensive or difficult to obtain.” The synonyms of luxury might be richness, leisure, bliss, delight, comfort, satisfaction and many more but actually it is just a ‘State of Mind’. Luxury is in fact connected with a man’s dreams and experiences that may help him to define what luxury is to him personally.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.