Online shopping is very convenient in recent years. Today the internet holds the considiration of the retail market. Millions and millions of people shop online. Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, the buying product from the traditional market is continuing since years.
WHY SHOP ONLINE? People choose online shopping because they believe it is efficient in time. You do not need to be physically present at a destination to buy the items. You can make purchases anywhere given that you have connection to the internet. People also believe that online sellers and merchants give low competitive prices compared to vendors at a shop.
The Internet has been identified as the preferred shopping method over traditional shopping in physical stores. This trend is fast gaining prominence as it is easier to score great deals online at attractive prices than in the brick and mortar stores. Body- Want new clothes but don’t have enough time to venture out shopping? Relax, online shopping can save your day as it is quick and convenient both. In fact, shopping online has become a serious habit among many as they feel it is hassle free.
With all these reasons, the researchers came up with different factors that might affect females to have the urge to do so. First of which is the presence of unavailability of the product locally in the area. As based from data gathered, it is said that shopping online serves a lot of benefits to its users, just a tap of a finger, anytime, anywhere. Steinhart et al., (2013) said that when the product is available to purchase, the consumer typically finds it as a good thing (in most cases, this is the default
The customers also can save their time efficiently to shop in internet website and stay at home for waiting their products arrived. For example, a customer can search his online shopping website to decide what he wants to buy at his own comfortable house without step out of the door rather than buy at the shopping centre by standing to choose what he wants to buy. After that, objective of online shopping system is a great way to compare
There was a lot of disadvantages news about online shopping at first. It makes people afraid of it and most of them did not accept it. But when the time passed, online shopping is improved to be more reliable and better. People start to change their mind and can make sure which store is trustable or not by themselves. Furthermore, online shopping does not replace with the traditional shopping.
Akbar and James (2010) examined the consumer’s attitude towards online buying a survey was conducted on the employees of Thailand based company’crazydomains. They found that all the sellers rely on 9 main factors so as to attract more and more buyers towards online purchase. These factors are Price, Refund, Convenience, Auction websites, Promotion, Brand, Search engines, Security and Online shopping malls. The most important factor is the price at which the products are offered by the sellers and the least important is the security of the online payments made. Zia Ul Haq(2005) studied the perception of younger generation towards online shopping.
The most valuable reason for the popularity of online shopping among the people is its high convenience. First of all, online shopping allows the customers to buy products at any time that is convenient for them. While traditional brick-and-mortar selling businesses tend to work during specific time periods, online shopping is accessible at any time. An immense benefit of online shopping is that it is available 24/7. As a result, the customers do not need to think that they will not manage to buy something since the shop is already closed.
According to Li (2011), online shopping can be done without the constraint of the time and the place while traditional shopping has its constraints of the shop hours and the location of the business. Due to this modern era with advance technology, I want to know whether the students using the technology to the fullest. This research is also to find out which gender preferable to shop online the most. Besides, I also want to find out what is the reason of them choosing to shop online. Therefore, I choose the students that have the access to the internet as the
There can be lot of apprehensions about online shopping when you get in to it for the first time. As you experience more and more of it those apprehensions get dissapeared slowly. Technology has made significant progress over the years to provide consumers a better online shopping experience and will continue to do so for years to come. With the rapid growth of products and brands, people have speculated that online shopping will overtake in-store shopping. While this has been the case in some areas, there is still demand for brick and mortar stores in market areas where the consumer feels more comfortable seeing and touching the product being bought.