2.4 Potential of Online Sales
The development of e-commerce strategies usually starts by getting information from different companies on what they want to sell and how they want to sell it. In the electronic sales platform, some organization may sell their whole product range, or just a few selected items. Many organizations are seeking to realize the potential of e-commerce and to engage in the e-marketplace (Rowley J, 2000).
In order to be successful in operating an online business, there is a need to identify the potentials of online sales of their products and its consumers’ patterns and behavior, or how they react towards the online shopping platform. Not all products is suitable to be sold electronically. Almost 50% of advertisement
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Swaminathan, Lepkowska-White and Rao (1999) suggested that shopping orientations is one of the important indicators in making purchases online. Vijayasarathy and Jones (2000) identify seven types of shopping orientations, based on a relationship study between shopping orientation and online shopping orientation. The orientations are in-home shoppers who liked to shop from home, economic shoppers who shopped around before making purchase decisions, mall shoppers who preferred to shop at malls, personalized shoppers who liked to shop where they knew the salespeople, ethical shoppers who liked to shop in local stores to promote the community, convenience shoppers who placed a premium on convenience when shopping and enthusiastic shoppers who enjoyed shopping. The results of the study shows that customers who prefer traditional in-home shopping, such as by mail order via catalogs, may tend to exhibit a higher intentions and more prone toward accepting the idea of online shopping, whereas individuals with a preference for mall shopping have lesser tendencies to have online shopping intentions.
With the emergence of a more diversified retail outlets and increasing competitiveness in the marketplace, customers’ shopping orientations need to be understood by the online retailers so that customers’ online purchase intention can be maximized, which ultimately leads to the increase in online sales. Vijayasarathy & Jones, 2000; Park, 2002; Brown, et al., 2001; Seock, 2003; Gehrt, Onzo, Fujita and Rajan, 2007 have all acknowledged that shopping orientations have significant impact on customers online purchase
This is important in driving traffic and creating awareness of the availability of online purchases, which is convenient to most people. Therefore, the customers will not have to travel to the company’s physical stores since they can easily make purchases from the comfort of their
Not everyday people get to see you product. The uniqueness makes people remember your brand. They will always see it in their head that when they need something similar to what you offer, they come to you first. You do not need to spend so much for advertisement.
Throughout history, many individuals have had the need of accessing anything that has piqued their interest. Corporations now provide a way for individuals to buy products that match their interest. Simply developing a product does not give one a chance to be successful in selling them. Some products may have competition while on the other hand, the product may not be interesting to begin with. However, advertising is what generally makes a product be either successful or a failure.
The online retail market, including the one of CanGo, has achieved an increased growth of about 18% during the years of 2009 thru 2012. Conventional retail store sales grew at a rate of 1.3% during the same timeframe. Although the United Kingdom appears the leading nation in online business sales, the market shares in the United States makes it the second leading nation as the online business sales are notably high. For example, the United States were able to see roughly $186,942,000 in internet sales in the 2012 alone keeping in mind that this value only accounted for about 6.5% of the aggregate retail sales volume that was recorded across the nation at that time. The average online consumers are believed to be individuals whom have average levels of literacy and a steady source of income.
Introduction The power and utility of the internet is common knowledge to literate people. It has fundamentally shifted the economic land scape to such an extent that its era is dubbed the new economy (Turban et e, 2011l). At the heart of this new economy is e-commerce. E-commerce is simply doing business online. Amongst the companies at the pinnacle of the new economy and more specifically e-commerce is Amazon.
Technology It is seen that the technology is not well networked and the advertising techniques as they are done by Sterling Cooper are
As example customer need online purchasing platform to make them more effective and efficient purchase. Also prices are set by the central plan and so it can’t use to measure or control on the demand instead rationing often become necessary 3. Lower on stimulating
Similarly, 51% of the buyers researched household appliances online and only 36% bought them online. This would mean that shoppers are today walking into stores to buy certain categories more than the others. The retailer, hence, needs to look at the category mix and realign them to drive sales
However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
People can reach nowadays more information about the products and services that they are intending to buy. Consumers can either search for marketer-generated information or the information generated by other consumers. In addition, both consumers and marketers can post visual instruments via the Internet, such as images and videos. On the one hand, this is a great opportunity for marketers to release their products and services in a cost-effective way; and, on the other hand, this gives consumers an opportunity to get visually-supported information which will, in turn, help them to make better decisions. Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another.