Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d). However, Amazon has advanced websites and high brand recognition that other competitors may not reach its level.
It’s one of the components of the purchasing intention of online shoppers. Your website should be attractive enough to please your customer to buy your product and be loyal to your online shop. As time goes by, online shopping becomes in-demand most especially to the millennials Perceived risk can be reduced when the consumers are more familiar with the online technologies (Kleijnen, 2007). Similarly, Bucklin and Sismeiro (2003) state that consumer's skills are more advanced when they learned how to shop through a site this will increase their efficiency in
This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods. Nowadays, the desires to shop and buy through the Internet become a trend to the people. Usually, the rate when people use to online shopping is during the festival season such as Hari Raya Aidilfitri. This is because, the shopping on the Internet deals with many purchasing opportunities and assorted with the special product to be sold to the customers. These opportunities make the online shopping or internet shopping can be convenient, economical and safe, fun.
The most valuable reason for the popularity of online shopping among the people is its high convenience. First of all, online shopping allows the customers to buy products at any time that is convenient for them. While traditional brick-and-mortar selling businesses tend to work during specific time periods, online shopping is accessible at any time. An immense benefit of online shopping is that it is available 24/7. As a result, the customers do not need to think that they will not manage to buy something since the shop is already closed.
Online classes are appealing to students of two-year institutions because they provide new opportunities and an ideal ease (Bambara et al.). However, the opposite tends to be true. Online classes show a correlation to student "attrition" (Carr, 2000). Bambara et al. recognized that the idealistic view of online courses (helping students become better with technology and offering convenience) is based off of opinions and not off of facts and data (Cox, 2005; Kozeracki, 1999).