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Online Social Media Essay

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Abstract - Online social networking websites affect our life greatly, and consumer demand for them is growing. This paper aims to verify the impact that online social networks (OSN) have on the tourism websites ' popularities. We considered some OSNs, such as Facebook, Twitter. The analysis shows whether online social media help to attract more page viewers to the tourism websites. Finally, some conclusions were made following the results of the findings, determining the barriers and benefits of technological adoption, and gave some recommendations.

I. INTRODUCTION Internet had a tremendous diffusion and changed most of our social life radically. The rise of the Internet have challenged tourism enterprises while enormous opportunities …show more content…

Inadequate human resources, poor strategic management, and lack of technical competence are great challenges for tourism enterprises. However, most tourists appreciated the possibilities offered by the Internet. According to Tourism Australia (2007), 62% of international visitors used the internet for information before arrival in Australia which shows a huge increase from 22% in 2003.[1] And we should notice that, despite of the low level of online social media 's contribution to the tourism websites ' total visits, the quick growth of online social media components is remarkable. This is an expected outcome and is consistent with many scholarly thesis and publications. Of course, seasonality effect is an expected result and should be considered, online social media 's contribution to the websites ' total visits peaks in summer months. The online social applications and websites, indeed, constitute a substantial part of the online tourism domain and, thus, play an significant role within the context of trip planning using a search engine. A variety of online applications and websites that allow consumers to share their experiences in many ways, ranging from blogging their stories, making their comments, to even posting their photos and movie clips. Online social media which can influence the consumer 's decision of destinations are so important that they will definitely get a higher presence on the tourism websites in the

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