Management Strategies In Operations Management

Competitive business markets in the world are in need of substantial strategies that will enhance the nature of business operations in these markets. These business operations are also dependent on the activities, tactics, and strategies that different firms employ in a bid to keep up with trends and patterns in the market. For this reason operations management has become a core concept for many firms in the world. Operational management (OM) is referred to optimization of management or operational processes to manipulate the administration process from manufacturing, designing, managing the quality control and in control of the product process in order to enhance the efficiency level of the production, guarantee the high quality of good, increase

To critically evaluate primary and secondary literature in order to shed light on the relationship between operational management, profit, productivity and customer satisfaction

II. To apply a case-based methodology approach in order to evaluate the relationship between operation management and employee job satisfaction at Fortress

III. To develop recommendations that will enhance the operations management strategies at Fortress in line with employee job satisfaction and customer satisfaction

The rationale for this problem is evident in the manner in which companies like Fortress have been experiencing difficulties in different sectors of operational management. The dynamism of the corporate environment has facilitated the need for different studies to establish the reasons behind low productivity in firms. Nowadays, employees seek to know a range of issues before committing to working in different firms. This knowledge, coupled with the changing needs of different business environments, has enhanced the manner in which firms are involved in different operations management activities. It is, therefore, important to establish the relationship that exists between operations management and employee satisfaction. Customer satisfaction, on the other hand, is directly related to the nature of employee productivity. The manner in which employees perform their tasks in the organization will determine the output that reaches the customer. Therefore, for firms such a Fortress to be

(Frei et al. 1999, Soteriou and Zenios 1999, Hill 2007, Saccania et al. 2007,Davidson, 2004). Young (2009 p.80) also defined operational management as the management function that is associated with the creation, control and operating transformational processes in the organization; taking input from different resources and creating outputs that enhance customer satisfaction. One of the primary objectives of firms is to produce goods and services that will enhance the sustainability of the firm (Arora, 2004). For this reason, operational management is vital in enhancing the viability of the firm as it enables the management to control the elements of production in the