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Final Year Project Proposal Essay

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BUS450 FINAL YEAR PROJECT PROPOSAL Concentration: Marketing Proposed project topic: The effect of Oppo’s TV commercial on purchase intention in Binh Duong 1. Introduction A customer would buy a company’s product or service if she or he is attracted by ads, this is because ads appeal customer about product’s quality and physical appearance. Companies recognize the importance of advertising, therefore they put a huge amount of money to create the best content of advertising. One of the channel of advertising is television commercials which is well known as a traditional way for a company to advertise about their new products. Eventhough in the world of digital advertising trend, no one can eliminate the significance role of TV commercials on building …show more content…

The present of celebrities on TV commercial is used as a tool to attract more people to follow and take action from the message to buy from ads (Nash and Pine, 2009). 2. The objective of the proposal project Overall Objective: To analyze the effect of different aspects of advertisements on the consumer purchase intention of Oppo TVC ads in Vietnam. Detail steps would be explained by conducting the following specific objectives: To assess the underlying factors of advertisements in Oppo mobile TVC advertising. To assess the effect of Oppo TV comercial’s aspects on purchasing Oppo mobile products Note: a television commercial (TVC) is an audio visual advertisement on TV. They are usually a minute or less. 3. Research question: I propose two research questions to address the issues necessary to do this research. Does the different aspects of Oppo TVC advertising has a significant relationship with customer purchase intention in Vietnam? Does the different aspects of Oppo TVC advertising effects customer purchase intention within

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