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Swot Analysis Of Opportunity Analysis

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3.3 Opportunity Analysis

Analysis of opportunity includes Customers, Location and Cost base opportunity analysis. Additionally, analyzing possible problem and identifying market gap. TripUp customer consists of number of individual’s like student and their acquaintance who wants’ to travel. So, customer availability and reach ability both are essential for a travel company. TripUp location consists of famous places around Europe. TripUp has an advantage related with geographical location. Like: By bus we can cover the distance (different country), within Germany (different popular city like Berlin, Munich or other historical place). Cost advantage is another scope for this business. TripUp’s plan to operate virtually will give us a cost …show more content…

3.5 Service and Organizational Feasibility

Service Feasibility
TripUp will offer different tours inside the Germany and outside of the Germany. According to the market research TripUp decided to offer first three trips to Berlin, Rostock and Denmark (Gedser) from south-west part of the Germany and Berlin, trip to Amsterdam from south-west part of Germany and trip to Paris from south-west part of Germany.
TripUp service feasibility analysis conformed that target customers are very interested to visit new places and for this reason we decided to arrange our first trip to Rostock included Denmark. This is absolutely new places for our target customer because nobody still does not offer this places and here has different and mix cultural flavor for target customer. For instance: when traveler visit Rostock city they will get beach flavor as well as there have 3 hours up-down excited ship journey, travelers are also getting chance to visit a new country with different culture as well.
Target Market:
South-west part of the Germany (Stuttgart, Karlsruhe, Mannheim, Frankfurt, Cologne, Essen and Dortmund) another target customer’s will be from Berlin.
Service …show more content…

It will also have some cultural, environmental and financial gain in long-run with spoke-hub concept.
Measurable: Profit maximization is goal for companies like TripUp. However, this is not the only indicator of goal attainment for trip up. Social acceptance, customer satisfaction and cultural influence with manageable amount of profit to run business will be a measurable goal for trip up.
Attainable: Impossible is nothing but everything has its limit. The initial goal of TripUp can be achieved through sheer motivation and dedication of its founder. The change is to survive successfully first level of business cycle of “product-service life cycle” and gain related expertise to move forward.
Realistic: As mentioned in previous discussion that the plan is attainable and feasible. Competitors are performing well but lack some service and cultural attachment. Successful companies in the service industry are those who are superior at their service.
Time Limited: As “time and tide waits for none” , TripUp set a deadline of 2 years initially to measure its success which will began hopefully summer

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