Oranges In Brazil Case Study
Background
Brazil is the world’s largest producer of oranges and uses 70% of the produced oranges to make orange juice. One in every three oranges found globally comes from orange farms in Brazil (S, Marcio 2013). Growing oranges has been a family business for several Brazilian families. Even though Brazil is prevailing globally in producing oranges, it can have a positive as well as negative impact on the producers.
Consumer markets in the United States and the United Kingdom began falling out of love with orange juice a long time ago. 95% of the orange produced in Brazil are shipped abroad, due to which the orange production market is hurt very badly when the consumer tastes and preferences changes. The production of boxes of orange in Brazil dropped from 400 million boxes
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Currently, producers in Brazil harvest oranges throughout all seasons but orange juice and slices can be frozen and stored. This could help in keeping up anticipated sales even when oranges are produced seasonally.
Recommendation Brazil’s optimal solution is to divert their focus on other fruit options to help curb the impact of changes in tastes and preference abroad. Brazil should take advantage of its tropical climate and vast lands, and produce Lemons, Guava, Sugarcane, and Papayas to attract a large and diverse target market. Brazilian like to eat fruits that have some health benefits like papayas which are good for the stomach. By doing this, producers will be able to keep up estimated sales.
Metrics to Measure Success Brazilian orange producers need to constantly monitor the performance of each of their products to ensure that diversifying production into different fruits in working. Producers should set profit and sales anticipations for each of the products. They should follow these metrics to conclude if they are accomplishing profits or if they should review their
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