Orascom Company Case Study

Question 1

Orascom Company for Construction Industries was founded in 1950. Its main areas of work are construction and cement production projects. It has expanded at the international level and continues to grow increasingly as a global organization. As a cement producer, Orascom owns construction and manages cement factories in Egypt and Algeria, whose annual production capacity is about 21 million tons. Orascom also produces and distributes ready concrete and cement bags in Egypt and Algeria. As a contractor, Orascom provides engineering, procurement and construction services in industrial and commercial projects and infrastructure for public and private sector customers primarily in the Middle East region. , North Africa and Central Asia.

Two traditions to improve distribution channel performance strategy

Hire the facilities of e- marketing and public relations company can truly improve the company's position in the international and international market, as well as profitability and excavating vision. The role of the Public Relatives Agency is to create popularity for you, by putting the company's news, data and achievements into the media that your target market sees. The admiration that you will have will increase your reliability, and support your visibility in the market, thereby increasing your profit automatically.

For the best results of any public relations campaign, go where your target market is. Or in clearer words: Put your message in the media that your customers read and watch. These include websites, online discussion forums, magazines, newspapers, radio, TV shows, and all the media your target customer is pursuing to get the latest news and information on the execution of projects from one of the biggest construction companies,

Devote properties to management – sooner at least one dedicated manager whose sole obligation is to manage those connections and build the performance sequencers to drive revenue through the waterway. Develop quantities and track recital. Distinguish who your unrivaled sales musicians are at each point in the canal. By stalking orders, size and overall income at each point, you can detect and increase underperforming cronies and keep your top client happy.

2-Get-up-and-go revenue complete the waterway. Take ownership of the marketing operations that will drive revenue at all levels complete the channel. Your companions have to focus on structure their own consumer base, Avoid evaluating conflicts. Inaugurate a pricing strategy and stick to it. If channel conflict arises because of price, attempt to doggedness it ASAP.and suggest orascom to follow the strategies to improve performance:

1. Building a announcement strategic between the workforces in the association among directors and