Oreo Advertising Analysis

Today, most of us could recognize the ‘twist, lick and dunk ‘ cookies. Needless to say, it has become part of the twentieth century culture, it is Oreo.

From the small start of Nabisco's bakery in New York City, Oreo has grown into the 21st century best-selling cookie brand that produces $ 1.5 billion in global annual revenue. Oreo is one of the brand name out of a dozen million companies, owned by Kraft Foods Inc. Today, Oreo has become a global brand that has presence in more than 100 countries for most of 100 years of its existence.

With a consistency of being simple, clear and cohesive, Oreo has successfully designed their strong ads and content. This can be seen through their social media channels such as Facebook, Instagram, Pinterest

She teaches her father on how to eat an Oreo by following the traditional steps of twisting, licking and dunking. The commercial ends with the father sneaks into the kitchen in the middle of the night and eats Oreo failing to resist the temptation. This shows how Oreo can connect the relationship between family, as in this ads the father and daughter bonding time with Oreo.

Third one is a print ads (refer to Appendix A), where there is an image of a dipping cookies in a glass of milk. This ads has an indexical sign that brings to mind the taste of Oreo, in such that the image of a glass of milk is a symbol and the act of dipping the Oreo in milk before eating as the signifier. It also has a syntagmatic that shows a sign for an Oreo cookie through the combination of the chocolate biscuits with a milk. The use of vibrant color conveys that the brand is being simple and clear. They used initial brand’s theme color such as blue packaging, black cookies and white splashing

This questioning eventually leads everyone to fight and go crazy until the police have to come and settle down. This showing that Oreos are so good that it can be a topic at any random time and place. It also associates with the facts that Oreos are such a nice cookies also humorous and a fun brand.

The fifth ads illustrates (refer to Appendix B) a story that makes an Oreo more than just a cookie. It involves children, imagination, and goals. In the ads, it states “When you open up with Oreo, you discover more amazing things together.” These seems to target more of a younger generation by sticking solely through an illustration. The cookie placed in the center as the main focal point. It is such a great design to promote the message behind the brand.

Oreo also has a simple design on the Pinterest page that is very similar and cohesive with their other accounts which I think helps them in unifying their brand and be consistent in their design. Their logo are so clear that makes the color themes, illustrations and photographs pretty easy as they has established a well known