THE EFFECTS OF CONSUMER ATTITUDE TOWARDS THE PURCHASE OF ORGANIC FOOD PRODUCTS IN SIKKIM P.Madhan Kumar, Assistant Professor, Sikkim Manipal University. Abstract: The intention of customers to purchase organic foods has been an interesting study area and number of researchers has conducted numerous studies in understanding what influences people to purchase organic food products. However, results of these study were contradictory.Hence this research study was conducted to overcome this research gap. The primary objective of this study was to identify the variables which affecting the consumer attitude to buy organic food which in turnaffects the purchasing intention.Thisresearchhasadapteddescriptiveresearchintheformof crosssectionaldesign.A
The organic foods are free of such chemicals which react with vitamins or minerals thus lowering the impacts antioxidants in the food products. Prevention of heart disease, vision problems, premature aging, and cognitive malfunction are some of the positive health benefits of organic food. 3. Better taste The taste of organic fruits and vegetables is often superior to any conventional produce, because the crops are given more time to develop and mature. The use of natural and environmental friendly agricultural production techniques are the main reason for such a good taste of organic products.
Developing new services, products, different innovative ideas, all are key elements in starting a business. These elements should be kept forward in terms of venturing a group entrepreneurship (Hawker, 2013). This idea of a healthy food chain is to promote a healthy lifestyle to all those who loves to dine out but do not because of the unhealthy market food, which is the basis of many diseases and problems such as food poisoning, obesity and diabetes. That is it would not be any ordinary food chain but is a combination of two extra things, healthy food and a
A plant that is grown organically and without pesticides has an enhanced taste. As stated by Cohen (2008) organic fruits and vegetables are the answer to this problem. Free from poisons and genetic tampering which can alter the taste of these necessary foods and cause sometimes irreparable harm to our bodies, organic produce tastes the way fruits and vegetables were meant to taste. Thesis Question: Is Organic Farming better than Conventional
Many a time the management is faced with a dilemma when making decisions. In principle, decisions must be ethical to prevent negative setbacks to organizations and managers. Markkula Center for Applied Ethics at Santa Clara University through Velasquez et al (2009), highlights the process of ethical decision-making; i) Recognition of ethical issues during choice making between alternatives. ii) Getting the facts about the case iii) Evaluation of alternative actions so that the choice will produce the best benefits and least harm, the choice will respect the rights of stakeholders and the option must treat the involved parties proportionately or equally. This is a utilitarian-rights-justice approach.
The market of ecological food is considered as being in relation to CSR in the way that both considers the environmental and social aspect of food consumption and make sure that healthy and hygienic products are delivered to customers. Through this, the organisation gains the ability to target the market of conscious customers effectively as they prefer the brands that focus on CSR. According to these consumers, the organisation that implements corporate social responsibility is aware that ecological food consumption is linked to it and conscious customers purchase the items of those companies that follow the CSR activities
In addition, personal value is one of the main factors that influence the organic food consumption and purchasing behaviour (Dickieson and Arkus 2009). Personal value also related to attitude, beliefs and behaviour of an individual that can influence organic food consumption (Krystallis et al. 2008, p. 182 f). Moreover, the personal value commonly affect attitude toward organic food consumption, for instance, a person who concerns with health consciousness, food safety, and environment awareness prefers to consume more organic food (Rungsrisawat 2014, p. 3039). Another factor that might influence organic food consumption is socio demographic characteristics such as older, high income, well-educated women
Nowadays the consumer behaviour is changing towards purchase of many environmental friendly and organic products, due to awareness of environmental degradation and the related issues. In India, emergence of organic shops was supported the same. However, the studies related to consumer buying behaviour towards organic food were very few. Hence this study was conducted with the specific objectives of measuring the attitude, knowledge and familiarity and purchase intention with the structural model. The purchase intention was influenced by attitude and knowledge and familiarity of consumers.
So, the importance of consumerism is linked to the idea of consumer right. There are three type of consumer right. The first one is right to choose Right to choose which means consumers should be provided a different kind of products or services in terms of the price and quality and so on to be chosen from. Right to be informed means that the consumers have the right to be informed regarding the price, quality, warranties, and other products related information, Right to be heard which means consumers would be assured by government whose will concerns about the complaint of the consumers and act with equitable ways through statutes. The importance of consumerism are let the consumer understand and be aware of their right.
Similarly, behavior with organizational configurations could possibly be well guided by means of organizational codes involving perform. The value involving business values typically concentrates on societal troubles. It could set out standard guidelines about a organization 's beliefs upon concerns like assignment, good quality, privacy, or maybe the environment. It could delineate suitable techniques to view whether or not a violation from the value involving values features occurred in addition to, in that case, just what therapies should be added. The effectiveness of like codes involving values depends on the actual extent to help that managing can handle in addition to enforces these.