Popularity of Organic Food is on the Rise and Shows No Signs of Slowing
The demand for organic food is on the rise leaving manufacturers and retailers to figure out how to make consumers happy by giving them what they want. Some traditional food sellers have begun selling organic food along with the specialty shops that have been doing the same for years.
For the past several years, the organic food market in the United States has been very popular. There are several stores which have specialized in food with ingredients that meet organic specifications. But now, even several mega chain stores also offer organic brands within their selection of products.
Furthermore, the consumers' desire for organic food is not just limited to the United
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The increasing preference is because they want to reduce their exposure to pesticides. Pesticides are widely used to treat conventional food during the growing process. The treatment of animals is another factor that frequently causes people to buy organic food. This happens mostly when the products are marketed as coming from creatures those were not caged and had opportunities to roam free. There are people who believe that by eating organic food, they are giving themselves better nutrition. However this nutritional value has been contested over the years. Recently, a research team from the Newcastle University has released findings that may give even more momentum to the booming organic food …show more content…
However, thanks to companies handling organic logistics and ingredient sourcing, manufacturers can now get organically-certified ingredients in bulk by relying on a huge network of providers. This wider availability of organic ingredients imply it is no longer time-consuming and is cost-prohibitive for manufacturers to create organic versions of the food their customers' love.
If recent trends continue, then the demand for organic food seems unlikely to slow down. Even major brands are realizing the increasing preference among consumers to want organic goods and that they need to meet these demands. Several companies responsible for making popular food types in the United States, have shown preference in selling an organic variety of its famous condiment. In addition to buying the original flavor, shoppers can also try organic versions of the popular food items. Companies feel that customers had been asking for organic versions of the condiment for a while, and the best way to respond is by offering the sought-after item at a reasonable price around the United
Americans today have a growing obsession with so-called “health superfoods” and locally grown, organic produce. There is a strong appeal, especially to young people, to buy these foods labeled as “Health Foods” over their processed canned and frozen counterparts. However, these foods do come at a much higher cost. The high prices leave many Americans with the questions “Is there a health benefit to these foods” and if so, is it really worth it? Give (Frozen) Peas A Chance And Carrots Too by Give (Frozen) Peas A Chance And Carrots by Mehmet Oz aka “Dr. Oz” addresses that very question.
In Chapters 8 and 9 of The Omnivore 's Dilemma, Pollan discovers what organic really means in an interesting way. Instead of reading about it like other people might do, he travels to farms and supermarkets. During his travels he comes across Big Organic, Industrial Organic, and other “organic” terms. Prior to reading these chapters, I did not realize that the government changed the idea of organic to meet the wants and needs of consumers. For example, some companies believe they are creating organic meat by feeding cows organic corn, but raise them under traditional conditions.
Despite the increase in organic buyers, the majority of people do not know how to merely interpret what the word organic even entails. The United States Department of Agriculture enforces and regulates the labeling of organic products, namely food products (cornucopia.org). In addition to the elusiveness of organic foods, organics are apt to be more expensive than conventional food; this is because instead of a huge manufacturing plant, one would be receiving their food products from a small farm (where a small amount of food is being grown and harvested). People choose to argue that organic food is far better for you than conventional or natural food; however, there are only minute differences between the two. Stephanie Watson, an executive editor of Harvard’s Women Health Watch, states:“The researchers discovered very little difference in nutritional content, aside from slightly higher phosphorous levels in many organic foods, and a higher omega-3 fatty acid content in organic milk and chicken” (Harvard.edu).
Also, that fact that these “natural” products were so much more expensive makes buyers think they must be better than the others. Federman’s work will let buyer know of the misleading tactics used by food companies to see their food. After reading his essay, buyers will soon realize that the “natural” foods are basically the same as the regular foods. Buyers will soon realize that food companies have only been persuading them to sell more of their
Simple small steps like this can break the paradigm of bad eating habits, which will lead us to a healthier organic food industry. Being a persistent and responsible consumer is the power we hold for change if we really believe in moving towards a better
Shoppers might object, claiming they do not have the means to pay for organic, ecological or culturally available food. They might point out some organic food is more expensive like milk, a staple to our diet. If a shopper bought one gallon of organic milk for $5.99 at Trader Joe’s, a popular Whole Foods chain store, each week for a year instead of a gallon of regular milk for $1.98 at Kwik Trip, a local gas station, they would be spending $208.52 more a year on milk alone. Although I understand that it can be a little more expensive, I still maintain that there are ways to make shopping in a more healthy way, cheaper. To starting with, we could purchase in-season produce because out-of-season is more expensive, due to shipping and storage costs.
Michael Pollan informs us of how most organic isn’t organic. We see the term organic all over grocery stores and many of us take it for face value. People buy organic and think they are doing the world a favor by purchasing it. This turns out to be false. Michael Pollan writes, “Organic milk comes from factory farms.”
Market penetration is a strategy that involves getting your current market to like and buy your product more. Costco’s current market is small business owners and a select number of adults who want to buy a lot of product at once for a decent price. With the current trend of buying organic, Costco could use this strategy by advertising their organic products more, while continuing to provide samples of them inside. This would remind their customers that they do in fact have organic products, and make them want to come in to buy them. Offering samples would allow them to try the products you advertised, where they might fall in love with it and decide to buy something even if they were on the fence, or were planning on buying something
Catherine tells the reader that organic food could produce plenty of food for the whole world. She says “when the same products are grown, organic yields are 8% to 19% lower on average than conventional farming yields... We currently grow far more food than is necessary.” (COFFtW).
The price of raw materials is high with low consumer switching cost. However, the increasing demand for healthy and organic food is creating openings for smaller competitors to enter and hide from the pricing
First of all, Pollan states just because it says it's organic doesn't mean it really is. If you buy an “organic” salad at your local grocery store, farmers will still use pesticides to keep bugs away and other animals. The chemicals they use are all natural, but it's not truly organic if you use pesticides or other chemicals. In The Omnivore’s Dilemma Pollan says, “Instead of toxic pesticides, crops are sprayed with natural substances, like BT, a pesticide made from a common soil bacteria” (140.) This quote proves that big organic industrial companies use pesticides to help produce grow.
Many people choose to eat only organic because it’s said to be healthier but when compared to non-organic food the difference is slim. Regardless people continue to buy organic products. People get emotionally connected to
Some people feel very strongly about what they eat and put in their bodies as well as how farming methods affect our environment and therefore buy organic products. Others do not feel that this is relevant and are not influenced by this research and continue to buy inorganic products,
Organic Food In the society where people are getting more concerned about one 's health organic food has become a widely spread and followed by many people tendency. Organic food is believed to have better impact on person 's well-being and not to cause harm to people and the surrounding world due to its ecological nature. The debate that has been recently developed around this topic cannot be solved easily since both supporters and their counterparts provide reasonable arguments supporting their positions. However, to get into the problem and find the answer to a question that concerns many people it is necessary to identify organic food at first.
The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).