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Organic Food Products

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CONSUMER SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS - A STUDY WITH SPECIAL REFERENCE TO ERODE CITY

INTRODUCTION
Organic foods are minimally processed to maintain the integrity of the food without artificial ingredients, preservatives or irradiation. Organic products are obtained by processes friendly to the environment, by cultivation techniques that consider both the attributes of the final product and the production methods. Processed foods which are high in saturated fats, sugar and sodium, and low in essential nutrients are not only responsible for over weight problems but have been also shown to be major contributors to a number of health problems including diabetes, high blood pressure and heart disease. To make things worse, there are …show more content…

Incidentally, in India, most of the organic produce is grown to be exported to the global market. The rest is sold at predetermined retail outlets. So, if the trend for organic products is growing among producers then, its benefits must naturally reach the local population of a country. This will also ensure that the food products are nutrient rich as processing required would be minimal from the point of origin and consumption. This study has been made to conduct survey among the consumers of organic products in Erode City. As environmental sustainability is an important issue, in this regard there is a need to study the organic products and also to review the role of organic products in the …show more content…

 To study the buying behavior of consumers towards organic food products.
 To analyze the satisfaction level of the consumers towards organic food products
 To identify the problems while using the organic food products
 To offer suggestions based on the findings.

RESEARCH METHODOLOGY
The word “METHOD” means “the mode a way of accomplishing an end”. Research Methodology is the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. The process used to collect information and data for the purpose of making business decisions. The methodology may include publication research, interview surveys and other research techniques, and could include both present and historical information. Any scientific approach should have a method or an outline to be followed to attain specific goals.

Sample size Field survey techniques were employed to collect primary data from the 200 selected sample respondents in Erode city.
Area of study The area covered for the study is Erode city only.
Source of

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