Organic Growth

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There are different ways a business can choose to grow. This essay will explain how a business by name Davis Service Group chose to grow, the factors to consider for future expansion and recommendations for new markets the business can consider for expansion. (Growing a company by international acquisition, Davis Service Group)

TWO MAJOR WAYS A COMPANY CAN GROW
The two major ways a company can choose to grow are the Organic and Inorganic ways. Organic growth is the growth strategy where the business increases sales and customers base for the existing business to improve profitability. For instance the business improves upon its products to attract new customers or new users to increase sales. (Growing a company by international acquisition,
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It already had facilities and customers in these countries. (Growing a company by international acquisition, Davis Service Group)

EUROPEAN UNION MARKETS WHICH ENCOURAGED HORIZONTAL GROWTH OF THE DAVIS SERVICE GROUP.

According to the case study the countries were Denmark, Sweden, Norway, Austria, the Netherlands, Poland and Germany.

EUROPEAN UNION MARKETS WHICH ENCOURAGED ORGANIC GROWTH
According to the case we are told that the countries which did not have existing businesses but needed to be entered through organic expansion strategy were the eastern European countries that were part of the former Soviet Union.

MY RECOMMENDATIONS FOR GLOBAL EXPANSION AND WHY
I will recommend the Davis Service Group to expand into Africa.
My main reasons are that Africa has the potential for growth because of current negotiations toward integration. We now have the Africa Union (AU) in place and the Economic Community Of West African States (ECOWAS), founded in 1975, ECOWAS is made up of 15 countries with about 300 million inhabitants which is in a process of implementing a monetary union where all the ECOWAS member states would be using a common currency by the year 2020
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And trade barriers have been removed among member states. These will make the over 300 million population available for their services (www.ghanaweb.com).
FACTORS TO CONSIDER FOR SUCCESS
Language differences can lead to confusion. Because some of these African countries speak French and others speak English there is a need to engage people who understand these languages to work with.
Currency difference is a problem in the region. Until the ECOWAS monetary Union is functional the Davis Service Group must know that all these African countries have their individual currencies. And currency fluctuation risk is one major economic problem for African countries. And can make cost and revenue unpredictable. Cultural difference is also a key factor to consider. There are so many cultural differences among these countries and even within the various countries which the company needs to be aware of in order to know how to strategize to fit in these markets. Legal and administrative differences vary across these countries, for example safety standards for services may

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