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Organic Poultry Essay

955 Words4 Pages

Marketing Plan for Organic Poultry
Background:
Nowadays, many people are concerned about where their food comes from, how it’s been raised and what it’s been fed. This is due to an increased awareness of health and the drawbacks of pesticides and fertilizers.
Organic sales are increasing around the world, In fact, organic sales are increasing so fast that consumer demand has outstripped some local supply.
Pakistan is no different where people are now seen to be going for organic, pesticide free food. This has come about due to increased awareness of the harms of modern farming and the increased nutritional value in organic foods. However, in Pakistan this trend is not seen as trying to look fashionable or moving forward, but rather reverting …show more content…

Consumption of Organic chicken further adds the following benefits:
• Fewer Toxins: Commercially-raised poultry often contains hormones, antibiotics and trace amounts of pesticides, all of which can be a potential health hazard. Antibiotics used in commercially-raised chicken contribute to germ resistance in some people, and even small amounts of hormones can have a big effect, possibly increasing the risk of cancer and early-onset of puberty. Commercially-raised chicken may also be exposed to other contaminants, like heavy metals that appear in some commercial chicken food.
• Less Fat: Organic chicken tends to be less fatty than its commercially-raised relatives.
• More Flavor: Another benefit of organic chicken is the flavor, according to the American Culinary Federation. Chicken that's not commercially produced tends to be tenderer and have more complex flavors, and diners seem to prefer the taste of organic chicken.
2. Benefits to Producers:
• Improved farm soil fertility and disease prevention: Poultry not only reduce risk of disease by consuming insects on the farm, but their manure also acts as a natural

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