Organic Poultry Executive Summary

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Marketing Plan for Organic Poultry Background: Nowadays, many people are concerned about where their food comes from, how it’s been raised and what it’s been fed. This is due to an increased awareness of health and the drawbacks of pesticides and fertilizers. Organic sales are increasing around the world, In fact, organic sales are increasing so fast that consumer demand has outstripped some local supply. Pakistan is no different where people are now seen to be going for organic, pesticide free food. This has come about due to increased awareness of the harms of modern farming and the increased nutritional value in organic foods. However, in Pakistan this trend is not seen as trying to look fashionable or moving forward, but rather reverting…show more content…
 Phosphorous is helpful in tackling weakness, bone health, brain function, dental care, and metabolic issues. • Weight Loss: Diets with high levels of protein have been known to be effective in reducing weight and chicken has been one of the main contenders in weight loss, since it provides high protein content. • Control of Blood Pressure: Chicken consumption has been found to be useful in controlling blood pressure as well. • Reduced Risk of Cholesterol Accumulation: The amount of saturated fat and cholesterol found in red meat such as beef and lamb is much higher than the levels found in chicken. Therefore, consumption of chicken instead of red meat is encouraged for a lowered risk of cholesterol and subsequent heart disease development. • Common Cold: Intake of warm chicken soup also provides relief from the common cold, including symptoms like a congested nose and a sore throat. Consumption of Organic chicken further adds the following…show more content…
Chicken that's not commercially produced tends to be tenderer and have more complex flavors, and diners seem to prefer the taste of organic chicken. 2. Benefits to Producers: • Improved farm soil fertility and disease prevention: Poultry not only reduce risk of disease by consuming insects on the farm, but their manure also acts as a natural fertilizer. • Increased farm profitability with minimal capital investment: Pastured poultry requires less investment than commercial poultry farms. Additionally, organic poultry does not require any anti-biotics or artificial feed reducing production costs. • Better health for the chickens: Pastured birds eat grasses and legumes that contain nutrients that are known to reduce cholesterol. Organic birds also have more access to adequate space, fresh air, sunshine, and exercise, and thus maintain better physical health. With more exercise, birds maintain a lower fat content, which is healthier for the bird and the consumer. 3. Environmental

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