Organizational Design: Dysfunctional Aspects Of Business

ORGANISATIONAL DESIGN

Organizational design is one of the most important aspects of business which provides a proper method to identify the dysfunctional aspects of business like the work flow, operational procedures, structures and systems that are in place and realigns them according to the current business and then goes on the develop a plan to implement the same. Organisational design encompasses both the technical and human aspects of business in order to align the goals of the people and the organization along with maintain utmost efficiency from the technical perspective. If taken out in a methodic manner organizational design would lead to a more effective organization which is reflected in the results in terms of profitability, efficient

It ensures that the strategy is matched with execution on ground and in the way is capable of reacting to the practical problems that may not be possible to be discounted at the strategy making phase and that the efforts of the people of the organization have a greater chance of success.

When the companies are small having a design may not be as important because the inefficiencies may not be evident and even if they are they do not have greater costs. But as organizations grow small inefficiencies might have huge run-off effects and on the corollary plugging such inefficiencies might be evident in heavy reduction of costs. The business environment becomes more complex and the effects more profound as the organizations grow. Lack of an efficient organizational design and timely review of the same might lead to:

- Inefficient workflow

- Redundancies in input

- Fragmented work which affects the integration of the process with the whole

- Deteriorating customer

There were virtually n cement structures, harsh climate and poor people but strategic decisions by the emirate’s leaders transformed Dubai an island of stability and prosperity. Dubai’s value proposition attracts foreign investors whose money fuels its economic development. Its profit proposition allows the government to benefit and extract revenues from those investors. Dubai’s people proposition has motivated its own citizens and foreigners alike to buy into the country’s value and profit propositions and support its strategy.

Contrast Napster’s actions with those of Apple, which launched the iTunes Music Store in 2003 and in the space of five years became the number one music seller in America. Like Napster, iTunes offered a compelling value proposition: Its online music store allowed buyers to freely browse more than 200,000 songs, including exclusive tracks, listen to 30-second samples, and download an individual song for 99 cents or an entire album for $9.99. Moreover, iTunes guaranteed high sound quality along with intuitive navigation, search, and browsing