How Does Organizational Culture Influence Organizational Performance

2.15 Organizational culture and performance: There is the supposition that organizational culture may positively influence organizational performance (Ogbonna & Harris, 2000). Many academics and researcher debate that the performance of an organization depends strongly on the power of the culture (Ogbonna & Harris, 2000). In literature there are a number of reasons that connect a strong organizational culture with organizational performance. First of all, it is supposed that organizational culture can have an influence in the competitive advantage of an company (Ogbonna & Harris, 2000). An organizations that have an organizational culture that is considered worthy, rare and difficult to mimic have a sustained, competitive advantage

When employees not have an obvious understanding of the objectives they are more likely to act negatively with the preferred actions of the company. Also when there exits goals consent between the company and its employees, the commitment will enhance, which will result in an enhance in employee efforts (Sørensen, 2002). When employee feel linked with norms, values and e objectives of the company it gives workers the sense that the jobs they do are without restraint chosen. This increases employee's performance. Nowadays, researchers report there be supposed to be consistency between the culture and the environment in which a companies operate (de Man, 2009; Kotter & Heskett, 1992). Even though a strong culture is described as an organizational factor that affect performance, a strong culture may not assure good performance (Sørensen, 2002).

2.16 Organization culture dimensions Marshall (2013), mention dimensions for organizational culture depending on questionnaire adopted by Dr. Talcott Parsons and a sociologist at Harvard. They mention organizational culture dimensions in The Organizational Culture Assessment Questionnaire (OCAQ). The four dimensions are managing change, achieving goals, coordinating teamwork and building a strong culture. So, this research will choose the more related dimensions to its subject

Indeed, the role of the consumer is so significant that organization have create a separate scale to determine customer orientation. A apparent focus on explicit goals has been confirmed frequently to have a very strong relationship to actual success and achievement. Goal achievement is also facilitated when the goals of the organization's employees are "in line" or associated with one another and with the general goals of the company. The basic value or need to achieve support organizational achievement. That is, when company employees share the values that it is essential to be doing and achieving, this will facilitate the organization to achieve its goal. A lot of basic and applied researches have shown that performance will be greater when employee has a "need" for achieving, and that this needs or beliefs can be learned as an adult (Marshall,