Organizational Culture Of Starbucks
1. Introduction
Established in 1971 in the United States, Starbucks rapidly developed and became the world biggest coffeehouse company. In 2013, its net revenues were at 14.9 billion, increased by 12.03% compared to 2012. From 2009 to 2013, while many others were facing financial difficulties caused by the global financial crisis, Starbucks was still getting stable revenues. The success of Starbucks was decided by many reasons. In which, the unique organization culture and motivation policy, which the company is following, contribute significantly to its positive achievements. In details, Starbucks values and respects the relationships with all stakeholders. It aims to contribute as many values to the communities as possible; to support its people; to commit ethically sourcing high quality coffee; and to minimize its environmental footprint.
In order to have an insight of Starbucks’ organizational culture and motivation practices, this report examines such aspects based on the application of Schein’s three levels of culture model and Herzberg’s two factor theory. Regarding the report’s structure, it consists of four main parts – introduction, organizational culture, motivation, and conclusions.
2. Organizational culture
Organizational culture plays a critical role in driving a company’s performances. Although there are many studies on this topic from different approaches or perspectives, there is still not an agreement on the definition of organizational culture.
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