Organizational Learning Case Study

Organisational learning is a process of creating, acquiring, organise, diffusing, and applying knowledge and information in organisation to use new information and knowledge to change the company’s behaviour in order to achieve its objectives and improve its effectiveness in performance (Hussein et. al, 2013). There are five major disciplines in organisational learning, which is personal mastery, building a shared vision, mental models, team learning, and system thinking (Senge, 1990).
Every organisation is facing the risk of failure of a product, operation, strategy, ability to generate fund, and unable to compete with competitors when doing business (Altman, 1983). Before Apple has successfully created iPhone, its personal digital assistants

Rather than create or develop several different products in one time, Steve Job is told his employees to focus on developing the four main products in order to make it perfectly. This enables the company saves resources from other unimportant products, and allocates more resources to these four main products it focuses to. As Steve Job knows that customers are the sources of revenue for Apple, thus, he leads his employees to create the best customers’ experiences by providing after sales services and update the operation system of every digital devices of Apple. Therefore, most of the owners of Apple’s digital devices will make a second or more purchase of Apple’s products due to Apple is responsible for all of its products. The high quality of Apple’s products is come from the vision of “focusing on people needs and wants” which decided by Steve Job. He leads his employees to develop several applications and system that attached to Apple’s digital products that meet the needs and wants of target market, rather than focus on increase the revenue of the company (Isaacson, 2012). When Apple facing criticism from external environment, Tim Cook makes the company become transparent in order to prove the real situation of Apple are not matched with these negative commands. He also learns new ideas from his colleague and learns the mistake and failure from previous experiences. Compare with Steve Job and Tim Cook, Steve Job is the person who are characterised by provides objectives and command others toward to the correct direction, while Tim Cook is characterised by learn and hear ideas from