Organisation structures in hospitality
Minipaper - 16 September 2014
Naam: Larissa Regina
Student number: 10515216
Course: Netwerk OrganisatieINDEX
Introduction Page 1
About Apollo & The Leading Hotels Page 2
Literature Review Page 3
Conclusion Page 4
Reference Page 5INTRODUCTION
This paper will be a research paper about networks and how they work in practice. Now, to do so we have to know what a network is and what it means in this situation, because there are different types of networks and ways to implement them.
What is a network?
A network is primarily a flexibel organisation with a non-hierarchical structure, where each organisation has it’s own place in
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This because people love to travel and are bound to invest in relaxation, fun and adventures. Not just investments in hotels and travel agencies, but also restaurants, shopping malls, car rentals and other activities. As a result of the growing amount of companies working together in networks, in terms of tourism organisations this is also the case.
But what I was interested in, was which of the different types of network (economy, technologic or societies) is the most advantageous for a company (like Apollo Hotels & Resorts or The Leading Hotels of the World) in a touristic aspect and if it actually makes a difference in this case.
Apollo Hotels & Resorts seemed like the perfect example of a new chain that focusses on working with different hotels, but having a binding aspect. In this case there “brand”.
I chose a specific company to further research, so I could get more in depth information and a detailed answer. By answering the research question we will find how the process of working in a network in a tourism aspect is and how Apollo Hotels & Resorts uses the network in it’s advantage.
About the Apollo & The Leading
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Whats different about this organisation is that each establishment has a unique atmosphere, character and amenities, this according to the Apollo website. The name came from the Greek God that symbolises a zest for life. The Apollo temple was the inspiration when they designed the
Infrastructure is the organizational structures
The nature of the network, which does not feature one unquestioned leader, allows everyone to look out for their own cause rather than a collective cause. On the other hand, hierarchical structures offer strategy and discipline, which are not present in networks. Gladwell references left-wing terrorists in Germany from the nineteen-seventies and says, ”They were concentrated geographically in universities, where they could establish central leadership, trust, and camaraderie through regular, face-to-face meetings” (140). The terrorist group was unified and successful because of their face-to-face
Greek and Roman mythology have plenty of differences, but they also have plenty of things in common. Both of the religions were formed because of myths and spread by stories. The polytheistic belief of Roman and Greek mythology was derived from two poets who wrote two separate novels that shared a lot in common. The most obvious similarity would be the gods they worshipped. As I stated before, Rome gained a lot of inspiration for their religion from the Greeks.
Background & History Hyatt Hotels Corporation is involved in the franchising, management, development and ownership of Hyatt-branded resorts, vacation & residential ownership properties, and hotels internationally. Hyatt was established by Jay Pritzker in 1957 (Hyatt Hotels, 2015). Hyatt Hotels Corporation, once called as Global Hyatt, is a worldwide hospitality organization. The organization is headquartered in Chicago, Illinois and utilizes 46,000 individual employees but now this organization is gaining a major part of its business from their branches in the United Arab Emirates (Hyatt Reports, 2015) as UAE alone accounts for approximately 30% of the entire Hyatt Hotels Corporation system. (HYATT, 2015)
In ancient time Romans used to be strictly polytheists and later transitioned into being monotheists. In ancient times a Roman emperor Servius Tullius built a temple for goddess Diana according to an article on Roman-Empire. The emperor building a temple for a goddess in order to connect to her is not something people do on a day to day basis. Seeking the goddess was told to bring him wellbeing so he followed the orders he got in his dream and built her a temple. The gods and goddess of the Romans came from being , “A blend of several religious influences.
The different of creator. In The Bible only one god created everything. In Greek there are many gods collaborate in created the world such as Gaea or Mother Earth make the mountains, rivers, seas and Zeus created human. Another thing that is different is the way that they split things up.
Each hotel and resort featured details and aspects that reflected local character and culture of the location embodying Rosewood’s “Sense of Place” philosophy, meaning each of its properties is uniquely defined by the location. This differentiated Rosewood’s properties from the competitors. Corporate Branding Strategy: Rosewood Hotels & Resorts had very low brand awareness among its guests. To encourage guests to use more than one Rosewood hotel, two possible approaches were considered.
Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
In this section the author describes the theories that will support the analysis of information. In order to construct a theoretical background for the study the author chose to describe theories regarding the selection of countries. 5.1 Transaction costs theory Transaction cost theory was developed by Coase (1937) and then re-analyzed by Williamson (1979). The theory explains why companies exist and expand their activities to external environments finding out that ‘’A Transaction cost occurs when a good or service is transferred across a technologically separable interface’’.
Introduction: Marriott International Inc. - Marriott International, Inc. is one of the top leading hospitality company in the world. J. Willard and Alice Marriott were the founder of the company. From past 80 years, it has always been looked under the guidance of Marriott family. The headquarter of the company is situated in Bethesda, Maryland, USA. The company revenue for fiscal year 2013 was estimated to be $13 billion dollars.
Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).
The different type of structures (1) Functional – each portion of the organisation is grouped according to its purpose. (2) Matrix - ‘’ creates project teams that cut across traditional functional departments, instead of highlighting the role or status of individuals, it gathers together a team of specialists with the objective of completing a task or a project successfully ‘’ . (3) Divisional – It is the grouping of workers on the basis of products being produced, followed by the functional structure. There are two types of divisional structure , (a) Product structure (b) Process structure (4) Geographical – It is the grouping of workers on the basis of regions, followed by the functional structure and , (5) Hierarchical structure which has been adopted by Ritz Carlton. It shows the different levels of hierarchy, span of control and chain of command.
Market segmentation has been the positioning strategy for Intercontinental Hotels, and it is important that it is done well to consider critical features of each segment adequately. Moreover, market differentiation must promote the difference between the different brands so as to create awareness to each target consumer of the most appropriate brand. For instance, the strategy must inform the market of the difference between the Holiday Inn brand and the Holiday Inn Express brand. This differentiation is important since it will encourage business travelers to opt for Holiday Inn Express while those looking for recreation chose Holiday Inn. Consequently, each consumer will get the best service that is suited to their needs and hence create customer satisfaction in the varying
It acts as an operating manual that defines the way the jobs are distributed and how individuals interact within the company to achieve their goals (Distelzweig, 2004). A detailed study on organizational structure relates organizational structure to the way information flows through the hierarchical arrangement. There are basically two types of organizational structure; centralized and decentralized. In a centralized system the highest layer of hierarchy is responsible for decision making and controlling departments and division.
ORGANIZATIONAL STRUCTURE & DESIGN KFC share in a divisional structure of Yum! Brands, Inc. Pizza Hut, Long John Silver’s, Taco Bell and A&W are the other divisions Offers spots to many people; good for senior executives Eager, alert, and flexible to growth and change KFC makes everything to be recognize and provide money to Yum! Brands, Inc. Chick-fil-a is KFC’s biggest competitor, and quickly growing in popularity. Other competitors include AFC Enterprises and McDonald’s CULTURE Big on diversity in the office