Organizational Structure Of Adidas
Introduction
The organisation that we had chosen to investigate in this assignment is Adidas. Adidas is a well know organization by people around the world, especially for those who loves sports. Adidas sells shoes, clothing and sports equipment.
In this assignment, we will begin by discussing Adidas’s organisation profile, which includes its name, type of ownership, locations, size, vision and mission, products and services provided and revenue generated. All relevant statistical data, graph, pie chart etc. will be attach in the appendix.
Next, we will do some research on Adidas’s competitor. They are, Nike and Puma. We will briefly illustrate who are Nike and Puma? What did they do? and some brief description. Then, we will also make comparison
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What kind of organizational structure that Adidas are using? How does it work? All of the departments will be explained in this assignment too.
Furthermore, we will also present Adidas’s corporate-level strategy. The corporate level strategy used by Adidas are diversification, forward integration and related horizontal integration. This report will further explain the diversification strategies that adopted by Adidas, which is the concentric and horizontal diversification
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Adidas is a large agency, they have a huge number of staff size and a lot of international offices. The Adidas group has more than 60,000 employees in over 160 countries, (Statista, 2017) [refer appendix 2a] they produce more than 840 million product units every year. (Adidas-group.com, 2017) In 2016, Adidas Group operated 1757 concept stores, 902 factory outlets, 1033 suppliers and 152 concession corners and other around the world. (Statista, 2017) [refer appendix 2b]
The mission statement of the Adidas Group is “the Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyles”. While the vision of the Adidas Group is “to be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology”. The core values that the Adidas group holds are performance, passion, integrity and diversity. (Adidas-group.com,
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