Organizational Structure Of Lacoste
Lacoste Lacoste 's main weakness is the price of their merchandise. Most of their clothes and other items are costly due to the high-quality of them, and the brand they are associated with. Lacoste’s Mission Statement is " To have the perfect balance of comfort and elegance which can be adopted by all. (Bouchat, 2013). Lacoste is a world-renowned French apparel company that specializes in clothing, leather goods, shoes, perfumes, watches, and more particularly, in tennis shirts. Founded in 1933 in Troyes, France, the company’s name is taken from its co-founder Rene Lacoste, the legendary tennis player who joined hands with Andre Gillier, the owner of the largest French knitwear manufacturing firm at the time, to form Lacoste. The company’s knitted cotton pique shirt revolutionized the sportswear businesses, making Lacoste one of the most-searched fashion brands in the world. (Famous Logo,2013). Lacoste main customers are the males and females also kids and teenagers. The 57% that consume Lacoste is male and 43% is females the age percentage of these people are from 18 to 44. Lacoste top 5 competitors are H&M, Zara, Tommy Hilfiger, Nike, and Reebok. Lacoste organizational structure reflects the abilities and limits of the business in its operations. Mr. Thierry Louis is employed at Alvarez & Marsal Europe Limited in the position of Senior Director for Europe. He brings to the firm over 20 years of experience in senior finance roles. He primarily focuses on financial
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