Organizational Structure Of Prudential Assurance Malaysia Berhad (S)
DESCRIBING PRUDENTIAL’S ORGANIZATIONAL STRUCTURE AND IDENTIFYING ITS SWOT(S)
Every organization needs very flexible and systematic organization structure to make sure every job in organization can run efficiently. From year to year, any organization will realign their organization structure in order to adapt dynamic environments. Daft (2012) defined organization as; “organization is the deployment of organizational resources to achieve strategic goals”. (p.272). According to Subedi (2014), every organization owns a management structure that influence liaisons between the different activities and the members, and subdivides, and assigns roles, responsibilities, and authority to perform different duties. Subedi also reported that “all organizations have a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles, responsibilities, and authority to carry out different tasks. Organizations are open systems, they affect and affected by their environment.” (p. 2).
Like any other organization, Prudential also has its own unique and flexible organization structure that helps the company to be stable in the competitive markets. Prudential company is known as the one of Asia 's leading life insurers and one of the region 's largest asset management companies. In Malaysia, Prudential Assurance Malaysia Berhad (PAMB) was established in 1924. As a leading and innovative insurer, PAMB serves the savings,
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