Orkut Case Study

CHAPTER – 1
1.0 INTRODUCTION
Social networking Sites are profile based websites that allow users to maintain social relationships by viewing, visiting and sharing their lists of social connections with other members. These sites can be used to build community-based personal websites, online discussion forums, chat rooms and other social spaces accessible to users for exchange of personal content and communication (Boyd and Ellison, 2009). A social networking site is website where individuals can set up an online profile, describing his/her interests, and add links to other profiles. Generally, users are able to post personal information’s, including photographs, videos, and blog entries. Social networking sites can be a great way to stay

It makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.
Orkut: Orkut is a free social networking website where we can create a profile, connect with friends, maintain an online scrapbook and use site features and applications to share our interests and meet others. The prerequisite for logging on to Orkut is that the user must be over 18 years old. Currently, Orkut is the most popular in Brazil. The number of Orkut users in India is almost equivalent to those in its original home in the United States.

Google+: A similar focus is needed on Google+. Since Google uses all of the information we put into it to get to know, we will have to want to honestly authenticate to share who we are. This is not in a big brother, spooky sense but simply because of search. The relevance of search results for "how to grow tomatoes" will vary considerably for a crop producer in New Jersey vs. a lady in a retirement community hoping for a useful plant to offer a bit of shade from a sunny window

This trust was started by group of missionaries and intellectuals to impart world class quality education in a dynamic environment. This institution stimulates the students for empowering knowledge and professional skills with high values. This college has partnership with industry and provides high quality through research and excellence academic infrastructure with latest technology and innovation with experienced and committed faculty. The kathir groups of institutions intend to change the lives of young students by developing knowledge and accelerating careers under the roof of wisdom tree.
Under Kathir College of Engineering there are seven departments of bachelor’s degree as Electrical and Electronic Engineering, Electronics and Communication Engineering, Computer Science Engineering, Information Technology, Mechanical Engineering, Aeronautical Engineering and Civil Engineering-, master’s degree like Electrical and Electronic Engineering, Electronics and Communication Engineering, Computer Science Engineering, Mechanical Engineering and also Master of Business Administration.
1.8 SCOPE AND LIMITATION OF THE