Oscar Mayer Case Study

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Oscar Mayer The Oscar Mayer Company is an American meat and cold cut production company, owned by Kraft Foods Group, known for its hot dogs, bologna, bacon, ham and Lunchables products. German immigrant born in Koesingen Oscar F. Mayer (1859–1955) began working at a meat market in Detroit, Michigan, and later in Chicago, Illinois. In the year 1883, Oscar and his brother Gottfried, leased the Kolling Meat Market on the near-northside of Chicago. The Mayer brothers sold bratwurst, liverwurst, and weißwurst which was popular in the predominantly German neighborhoods around their Chicago meat market As the meat market 's popularity grew, it expanded its storefront and participated in sponsoring local events including the 1893 Chicago World 's Fair.[citation needed] By 1900, the company had 43 employees and Chicago-wide delivery service. For nearly a century, Oscar Mayer remained an independent company owned primarily by descendants of the Mayer brothers who started it. Then in 1981, Oscar Mayer stockholders elected to sell their company to General Foods Corporation, which had the resources to stimulate even further growth for the business. Four years later, Philip Morris Companies, Inc. acquired General Foods Corporation, and in 1989 merged General Foods with the newly acquired Kraft, Inc. Oscar Mayer is also famous for their Wienermobile, which has toured the United States for over 70 years. The first Wienermobile was created in 1936. Shift of current product folio out of

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