Otc Drug Addiction Case Study

A REPORT

ON

A STUDY OF FACTORS INFLUENCING THE PURCHASE OF AN OTC DRUGS IN ANKLESHWAR

SUBMITTED BY:

PATIL PRANJALI PRAMODBHAI

ENROLLMENT NO: 137370592038

MBA SEM – 3

A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF MBA

PROGRAMME OF

NARMADA COLLEGE OF MANAGEMENT

AFFILIATED TO

GUJARAT TECHNOLOGICAL UNIVERSITY

DATE: FACULTY GUIDE:

Introduction

As human being we have the fundamental right to have access to health services. While viewing the health related issues we hardly can be oblivious about any medicine or drug. Now a days around the world mass people collect medicines with or without the prescription of the physicians. There are some medicines that may be sold without a prescription, in contrast to prescription drugs—these drugs are termed as Over-the-counter (OTC) drugs. Over-the-counter (OTC) drugs are non-prescription drugs sold in convenience stores, grocery stores and health shops. They range from pain relievers, cough and cold remedies, weight reducing drugs, sleeping pills and vitamin supplements. The OTC drugs are characterized as less risk taking, less dynamic, non-maintenance therapeutic pharmaceutical drugs. The efficacy and potency of these drugs have been well established. OTC drugs play an increasingly vital role in health care system. Some medicines considered safe in general terms may be available in general stores, drug stores, supermarkets etc. The rules