Otsuka Pharmaceutical: Business Plan

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Company Information------- Otsuka Pharmaceutical

Otsuka Pharmaceutical is a well-known company in Japan. It is inception in 1921.

The company enterprise idea is to creating new health product to people.

Otsuka Pharmaceutical have research and development many useful health products since it has been across the five continents of the world. Also, it is currency one of the world’s leading company.

Product Information

POCARI SWEAT was born in 1980. The concept of product is drink drip or replenish sweat. POCARI SWEAT want us in everyday life or anywhere, we can feel ease to drink, to add moisture and electrolyte to the body.

POCARI is the name of the product, just loud and clear of the …show more content…

The sales of quantity of Pocari Sweat are about 200,000 bottles per year so the profit is $1760000 which information is according to internet information. According to internet information, the sports drink of market share of Pocari Sweat is about 48%% in Hong Kong that is. We want to improve Pocari Sweat at sports drink of market share so we need to improve the quality of Pocari Sweat to increase the sports drink of market share.
The Pocari Sweat of bottle 500ml new price is about $12.5 compared other brand as Aquarius of bottle 500ml which the price is $9.5 The Pocari Sweat ‘s price is higher than Aquarius ‘s price but our product quality is improve and we can provide more choices for customer so we can increase more people choose our product when I improve the quality of Pocari Sweat then the production cost will increase to $4 and we plan the market share increase to 48% so the Pocari Sweat sales 200,000 bottles per year change to 250,000 then the profit will change to $2325000,the profit increase $565000.
We plan finish the target about 3 …show more content…

Aim to attract more children try to drink our product, because we all know that most of the children would prefer to drink some sweet drinks, so we will add some diferent taste into the pocari to increase the size of market. Moreover, we also decide to promote a Zero Pocari, which pocari will not contain sugar and this decide we are aim to attract health-conscious people. Because nowadays, many people are care about their personal health, so that for this phenomenon, we decide this product which is suitable for the children and also the health-conscious

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