Outdoor Sporting Goods Case Study

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Major Case Study: #12 Outdoor Sporting Goods
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Table of Contents
I. Executive Summary 3
II. Product management 4
I. Potential Current Problems 4
II. Future issues for the company 4
III. Recommendations 5
III. Marketing Channels 6
I. Potential Current Problems 6
II. Future issues for the company 6
III. Recommendations 7
IV. Marketing Campaign 8
I. Potential Current Problems 8
II. Future issues for the company 8
III. Recommendations 8
V. Pricing 9
I. Potential Current Problems 9
II. Future issues for the company 9
III. Recommendations 9
VI. Implementation of Technology 10
I. Potential Current Problems 10
II. Future issues for the company 10
III. Recommendations 10
VII. Customer Service and Support 11
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Potential Current Problems
Some problems that we have found in current product management process of Out Some problems that we have found in current product management process of Outdoor Sporting Goods are:
1. There is no defined process in management to get status reports. Weekly Telephonic conversations are done in getting information of prices, special promotions, delivery schedules etc.
2. Daily Call reports are required from sales persons. There are better ways to manage daily activities.
3. Sales meeting time span is too long 4-5 days to provide information to salespersons about new products and change in sales policies
II. Future issues for the company
The current product management process of Outdoor Sporting Goods, Inc. lacks the management process and only contains the status process. This can cause some future problems for the company, out of which some identified problems can be:
1. Sales time and profit will reduce if so much time is spent only in meetings.
2. Absent of defined any defined process for reporting activities can cause potential loss of revenue in future. This will not happen due to low sales, but because there will be some missing reports for sales which will not be added in the annual
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Marketing Campaign
Putting in one sentence, there is no marketing campaign from Outdoor Sporting Products at all. The organization is completely depending upon its salespersons or catalogues for marketing campaign. Outdoor do not use magazines, newspaper or radio marketing activities at all which are both a valuable marketing channel and a valuable way for marketing campaigns.
I. Potential Current Problems
Marketing campaign is purely dependent upon the marketing channels of an organization. We already have seen the marketing channels of Outdoor Sporting are very limited. As we have already described in the marketing channels section, the marketing campaign also posses’ similar kind of problems to the organization like:
1. Everything is linked to sales; low marketing campaign means low sales, low revenues.
2. Low marketing campaign means low customer reaches.
II. Future issues for the company
If the company does not take in marketing campaigns seriously then there are two main future issues linked with the problems described in potential current problems section:
1. Loss of market due to low awareness amongst customers about the products of Outdoor Sporting Goods.
2. Low brand value in market.
III.

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