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Outline Legislation Relating To Privacy And Implications For Direct Marketing Research

1276 Words6 Pages

MACI 20010 Fai Kei WONG BSBMKG440
The convergent environment
Outline the forms of marketing (traditional or digital), advertising and public relations that the business has used to date and provide examples.
What is working well? What is not? a combination of advertising, editorial, digital and social media campaigns are being focused upon by the council.
Yes, it is working well but budget of the council is low so they need to focus upon low-cost marketing communications options.
Purpose
What is the purpose for undertaking marketing communications? To create awareness about single use of plastic and to promote plastic free July
Target audience
Describe the audience you would like to reach with your marketing communications. local business, …show more content…

Provide a short description of the technique. Social media marketing option is one of the most appropriate option that can be used as today more than 90 percent people use social media platforms and it can directly help in reaching target audience
Legislation, policies and procedures
Outline legislation that protects consumers and ensures fair trading. • legislation that protects consumers and ensures fair trading :
Competition and Consumer Act 2010
• legislation relating to spam : The Spam Act 2003
• legislation relating to privacy and implications for direct marketing: Privacy Act 1988

Outline legislation relating to spam.

Outline legislation relating to privacy and implications for direct marketing.
What is the role of the Advertising Standards Board and Bureau and the AANA Code of Ethics? • role of the Advertising Standards Board and Bureau and the
AANA Code of Ethics: Administer and resolve complaints that regulates compliance of advertising and marketing communications with the industry codes and initiatives Complete this section before the meeting

Research convergent tools
List the three marketing communication tools you will develop. • Social media marketing tool
• Paid campaign
• Online …show more content…

Explain how these tools empower the customer. Social media marketing and paid campaign help in keeping customers at heart of marketing and helps in enhancing overall customers experience. It empower customers as it directly helps in providing customers with more channels to reach plastic free July easily
Communications technology
How will you utilise the impact of communications technology? Communication technology advancement directly helps in promoting faster decision making. Communication technology can directly help in tracking communications and providing excellent customer service
Mobile devices
How will you utilise distribution on mobile devices? Distribution of mobile devices can be done through social media applications and posting post or stores on social media applications such as stories on Instagram etc.

Current technologies and distributed services that impact marketing communications. Lower speed internet connection can affect marketing communication such as it can affect posting of post on social media.
We did seek advice for effective internet
What did you seek advice

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