Overview Of Eric Matthew Schlosser's Fast Food Nation

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Eric Matthew Schlosser was a journalist who was well known for his investigative journalism, one of which involved his intriguing book Fast Food Nation: The Dark Side of the All-American Meal, in which he divulges and examines the United States’ influence impact locally and globally around the world regarding the fast food industry using strategic marketing tactics. He teaches the world the untold story of fast foods by giving readers, endless details on the marketing strategies and tactics to gain exposure and affluence for the fast food industry by the most utmost powerful and dominant fast food industries. Schlosser analyzes important points about the fast food industry and their marketing strategies using the comparisons between Disney …show more content…

As soon as I stepped foot into the theme park, they had multiple stores at the entrance in regards to different movies pertaining to individual’s distinct interests. One of the many ways Disney keeps their fans engage is by strategically targeting different audience by creating content for different age groups. For instance, Disney’s movie The Incredibles effectively captivated both Millennials and older generation to this day by continuing the populated request to produce sequels, however for newer, modern and younger generations, they target them with an alternative medium by selling toys and consumer goods since this type of audience would not necessarily be as interested in The Incredibles as much as they would be in regards to the movie Frozen. Walt Disney “was the most beloved children’s entertainer in the country… he had unrivaled access to …show more content…

One of the most comparatively vital part of McDonald's’ success are Happy Meals. According to information from data research firms, 3.2 million Happy Meals are sold every day. 65% of ads for children’s fast food meals were for Happy Meals and 35% of Mcdonald’s advertisement were mainly targeted towards children. Other than enthralling children with food, they fabricated “playlands” within the restaurants to give children access to entertainment while enjoying a mouthwatering golden and crunchy nugget. “The McDonald’s corporation now operates more than eight thousand playgrounds at its restaurants in the United States… playlands bring in children, who bring in parents, who bring in money” (Schlosser 47). McDonalds uses the tacticall method of entertainment to attract children resulting in parents bringing their children numerous times, which increases their profits. McDonalds created a fantasy land for children, letting them indulge in their true characters and permitting them to release repressed ebullience and exuberance energy. “More importantly, the two men shared, the same vision of America” (Schlosser 33) Both Walt Disney and Roy Kroc aimed their cooperation to revolve around children, which invigorated their skyrocketing success and opulence. They both shared their optimistic

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