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Overview Of Sponsorship At Hawksville University Athletics

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Sponsorship deals between companies and sport entities are valuable to both sides of the deal. The sponsorship provides valuable funding for collegiate athletic departments, while companies can receive benefits in the promotion of their company and products. Hawksville University Athletics has several appealing qualities that attracts sponsors to partner with their department. The enthusiasm for athletics in Jayhawkville and Hawksville’s state-of-the-art Sunset Field, there is plenty of benefit companies would receive in partnering with Hawksville University Athletics. In return, Hawksville would benefit greatly in compensation from sponsorship deals with certain companies. The important factor in a successful sponsorship deal is determining …show more content…

This fits into the time duration dimension of sponsorship fit, described as the dimension of sponsorship fit describing time duration states that the brand and property can go together due to the historic ties between the brand and product (Olson & Thjømøe, 2011). Gatorade was invented in 1965 and was used by the Florida Gators’ football team and has been used by countless sport teams all the way from youth sport to professional teams ever since (Roberts & Burdette, 2015). Gatorade has built a reputation of being involved with sport teams and events, and would be a great fit to be a sponsor of Hawksville University …show more content…

DICK’S Sporting Goods is a chain store with over 850 locations in the United States that offers a wide selection of sports gear, equipment, apparel, and footwear (DICK’S Sporting Goods, 2022). One reason why this would be a good sponsor for Hawksville Athletics is the use of brand products during competition. Sunset Field at Hawksville University is home to their softball team, but also hosts several other tournaments and events throughout the year (Sunset Field at Hawksville University, 2022). The sporting goods industry is rapidly growing in the United States, reaching more than $45 billion in sales annually (BizVibe, 2020). DICK’S Sporting Goods is the nation’s largest sporting retail store with annual revenues of $8.43 billion (BizVibe, 2020). The prominence of DICK’S Sporting Goods makes it more likely that their product is being used in the sporting events taking place. DICK’S Sporting Goods can provide several benefits through a sponsorship for the University and providing support for outside sport

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