Ozon Swot Analysis Essay
Introduction
Ozone is an athletic footwear brand that has been concerned with addressing the needs of people regardless of age or activity. Although Ozone is a newly established brand in Singapore, its trendy and bold design has allowed it to successfully capture the industry 's market share. With a robust foothold on the Singapore market, Ozone has expanded to five outlets island-wide.
Our company aims to “advocate sneakers as the industry trendsetter” and position itself as a premium brand, using only high quality materials to craft sneakers that are fashionable for sports and casual wear. Ozone’s target market includes die-hard loyalists and majority of customers aged 18 to 28 years old. This year, to mark Ozone’s 10th Anniversary,
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Most importantly, prices should be set consistent with our company’s brand image. Being a popular premium brand, our company has positioned its products at the higher ends in the market just like New Balance. Therefore, it is only right to price “Boltz” at a higher price to match our brand image.
Costing strategy
Considering the above factors affecting pricing, it is therefore necessary for us to first focus on the cost computations of “Boltz” before deciding on the suitable pricing strategy.
Direct Material (DM) costs
Figure 1 and 2 below show the breakdown of the Direct Material (DM) costs needed to manufacture a pair of sneaker and a shoe bag respectively. The major cost component of DM lies in the canvas fabric, which makes up the body of “Boltz". Finally, we will derive the DM cost for producing a pair of sneaker and a shoe bag to be $8.65 and $1.10 respectively. Do note that our company purchase the materials in bulk from our long-standing supplier through Alibaba and thus expect to be given a more advantageous price. Direct Material Cost
Zipper
(for Shoe bag Zip) $0.10 per piece $0.10
Waterproof
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