Unit 20 M1
BTEC SALES PLANNING AND OPERATIONS Unit-20 By: Aishath Shivany (A000934) Submitted Date: 29 April 2017 Assignment Zacoom Holdings presents
1 | P a g e By: Aishath Shivany (A000934)
BTEC
Sales Planning and Operations
Unit 20
29 April 2017
Table of Content Page
Executive Summary .............................................................................................................................. 2
P3.5. The Use of Database in Effective Sales Management ............................................................... 3
1. Uses of Database in Zacoom Holdings ........................................................................................ 3
19.1 Sales Record ........................................................................................................................
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The Use of Database in Effective Sales Management
1. Uses of Database in Zacoom Holdings
With the technology available today, all businesses regardless of size, can have an interactive database without too much effort. When considering using a database to increase sales Zacoom Holdings even believes that they already have one in their systems to get started. Sales databases provide many opportunities to optimize their sales relationships and success. Database helps sales management in many different ways, and below are some useful help Zacoom Holdings g ain from their database.
19.1 Sales Record
The company's sales records are quite likely to prove the most valuable marketing information source. Files of customer purchases with addresses, amounts, dates, products, payment methods, returns and other information constitute a rich trove of marketing data. We can analyze this information to find out who our best customers are, what they like the most, and what kinds of marketing approaches appeal to them most powerfully.
19.2 Sales
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