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Summary: PEST Analysis Of The Sobe Beverge

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4. PEST ANALYSIS of SoBe beverages The PEST analysis examines changes in a marketplace caused by Political, Economic, Social and Technological factors. 4.1 Political analysis All the non-alcoholic beverages fall under the food category. The non-alcoholic beverages are controlled and regulated by the government. The government issues out potential fines to companies who fail to comply with laws. The political factors that affect the SoBe Beverage Company are as follow: Because of the competitive industry the SoBe Beverage Company may experience problems in case changes emerges in the non-alcoholic business environment. Factors such as maintaining the reasonable pricing of the products and maintaining the share of sales in the marketing industry …show more content…

With the use of digital media companies can now use the internet to enhance their brands image and make it look attractive, which in turn benefits the company since it will be helping the company to sell its products.The SoBe Beverage Company introduced plastic bottles which are easier to carry and are …show more content…

In the world that everything is moving fast and on constant change it means that the SoBe should keep up with the pace because falling behind will not benefit the company. During the recent months the SoBe company initiated the marketing strategy that included a message on the bottle caps that reads “help me trapped in the SoBe factory” in the spirit to give the customers something to smile about, however, the idea backfired since the customers took to social media to post the photos of the bottle cap to the company’s Facebook page throughout the month of June to voice out their complaints. This is evidence of how the digital technology can impact the success of the product. 5. S.W.O.T analysis Of SoBe Company 5.1 Strengths Product diversity: SoBe has line of brands which include carbonated and non-carbonated drinks, teas, smoothies and enhanced water beverages. Product diversification strengthens the company name because it does not have to depend on few seasonal sales. Extensive distribution channel: Because SoBe falls under the PepsiCo it is also distributed to some of PepsiCo’s 10 million stores per week in more than 200 countries. CSR: SoBe recognizes its role in society and engages in education, recycling, water usage reduction, obesity fighting and other projects through PepsiCo foundation. This increases

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