ipl-logo

PEST Analysis: SWOT Analysis Of The Ceylon Tea Company

987 Words4 Pages

The environmental scanning process conduct under the several steps. The first step is, the company gathers information about the global business environment and Europe countries especially which are selected for the export market . This will includes the information about the areas like economy, government, laws and demographic factors such as population size and distribution
Then, the company should focus attention on its foreign and local export competitors. The company should try to formulate best strategies to compete with the international market.
The next step is to conduct an SWOT analysis to examining the strengths and weaknesses of the company as well as the capacity to perform in the internationally .then PEST analysis and finally Five forces analysis can be used to scanning the environment of the business.
SWOT Analysis
This technique can be used to analysis both external and the internal environmental suitability for the business.by this analyzing can be identify about the capacity and the nature of the business and also strengths and opportunities revealed a path for the future successes of the business.

Strengths
Rich tasty and different flavors
Specific aroma
Quality Standards such as, HACCP , GAP, GMP, EU Standards, Organic, ISO 22000 achivements …show more content…

Specific target category including travellers, professionals, college students and the university students. Mass market strategy of the company expected to expand its sales broad market in selected ten Europe countries trade agreements among the international countries also will help when the company entering for the international market. Because when there are trade agreements, it is easy to handle the business in those

Show More
Related

  • Swot Analysis Of Real Canadian Superstore

    546 Words  | 3 Pages

    SWOT Analysis Strengths: •Many different departments in store, such as, deli, hot foods, produce, meat, dairy and natural

    Read More

  • Business Analysis And Pest Analysis Of Selfridge & Co.

    1045 Words  | 5 Pages

    Selfridges, also known as Selfridge & Co., is located in the United Kingdom and well-known and unique because of its history and how it currently operates. Selfridges was established by Harry Gordon Selfridge on 15 March 1909. It is a chain of high-end department stores whose flagship store on London’s Oxford Street is the second largest shop in the UK. Since 2003, Selfridges has been under the ownership of Galen Weston and has its stores at Oxford Street in London, in Birmingham and at Trafford and Exchange Square in Manchester. Selfridges won the Best Department Store in the World at the Global Department Store Summits in 2010, 2012 and 2014 (Selfridges, 2015a,b).

    Read More

  • Swot Analysis Of Maple Leaf Foods

    859 Words  | 4 Pages

    Maple Leaf Foods: Maple Leaf Foods is a main Canadian food process company, supported in 1927 as a merger of many major Toronto meat packers. Its head workplace is in Toronto. TYPE: Public FOUNDED: Toronto, Ontario (1927) HEAD OFFICE: Toronto, Ontario, Canada. KEY PEOPLE: archangel McCain, Chief military officer INDUSTRY:

    Read More

  • Apple Watch Case Study

    1267 Words  | 6 Pages

    It has one of the fastest growing tourist destinations, with a safe environment in means of security. It is classified as a high income developing economy by the IMF (International Monetary Fund). The geographical location of the country itself, being located between Asia, Europe and Africa is a huge advantage to the investors. SWOT ANALYSIS To evaluate the company in ways of progress, success and the faults of the company, an analysis called the ‘SWOT ANALYSIS’ is used. It is a strategic planning tool that creates a response towards the strengths, weaknesses, opportunities and that the threats of the business.

    Read More

  • Case Study: Target Corporation

    882 Words  | 4 Pages

    Process and tools Target Corporation uses tolls and process for product safety and quality assurance. The company assesses a program for risk –based product safety and quality at every stage in the product life cycle, from development through the life of brand product. Target global team implement a program across 36 countries and 2228 factories producing target product, during the process will require independent third-party testing to validate safety and quality before the guests purchase product. the vendor in the company are expected to employ best practices, including clearly defined and well-documented manufacturing and quality processes including staff training , and record keeping. What does the TC required to do the job?

    Read More

  • Swot Analysis Of Caterpillar

    986 Words  | 4 Pages

    A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,

    Read More

  • Why Is It Important To Measure Sustainability

    1484 Words  | 6 Pages

    The agency of European Environment (EEA) had described the indicators as: parameters or value which derived from the parameters describe the environment situation and its impact to the human beings, material and ecosystem, the pressure on environment, driving forces and responses which steer that system. An indicators that have been selected The effect on the surround environment by social, ecological, economic, etc. called sustainability. Sustainability makes the people to be able to reduce/control the effects on planet, save resources, save money, protect plants, lands, animals and humans.

    Read More

  • Why Ikea Go International Case Study

    1438 Words  | 6 Pages

    In order to be succeed on international market, it’s very important point to define the international strategy. If to define the international strategy: an international strategy is when a company hires a strategy through which its goods and services are sold out of its local market. Enlarging into international markets allows potential opportunities to companies. Let’s see the IKEA’s international strategy in the following Figure 1. IKEA has expanded from a small, family-owned home furniture corporation into a global retailer within 385 stores in 48 countries, during its 72-year history.

    Read More

  • Case Study: Wal-Mart In South Korea

    2015 Words  | 9 Pages

    Introduction The mass merchandiser Wal-Mart, founded 1962, is stated as the world largest retailer with over 11,100 stores in ~ 27 countries. The market is over $275 billion and Wal-Mart’s rank among the top ten companies in the S&P 500 index. Wal-Mart’s philosophy is to provide everyday low prices and superior customer service. They invested in its unique cross-docking-inventory-system, which is one of the largest supply chain in the world.

    Read More

  • Pestel Analysis Of Clothing Industry

    901 Words  | 4 Pages

    This critique is a reflection of Strategic Industry Analysis of clothing Industry in United Kingdom, Italy and France. To achieve such aims, data were collected, reviewed and analyzed within the industry. By so doing, primary tools were exploited to give an in-depth information, these include: Orbis database, companies' web pages as well as academic and non-academic literatures. Due to limited information from countries' perspective (language barriers), this paper will analyze the European union clothing industry as a whole, in term of the development, the competitiveness and the disparity between top and bottom players in regards to financial performance.

    Read More

  • Forever 21 Pest Analysis

    901 Words  | 4 Pages

    Introduction Forever 21 is a clothing brand that is based in many countries. Most people would be very familiar with the brand as it caters to them in terms of a fashion retailer. The country that will be in this report would be in Singapore and the purpose of the report is to perform an environmental analysis on a company. The structure would be an introduction, followed by company background, country background, PESTEL analysis, porter’s 5 forces, strategic recommendations and conclusion.

    Read More

  • Analysis Of Nike's International Marketing Strategy

    1115 Words  | 5 Pages

    International marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).

    Read More

  • Threat Of Five Pest Analysis Of Levi's Strauss

    1107 Words  | 5 Pages

    2.0 Porter’s five forces of Levi’s Strauss Threat of new entrants – low • Entry into a market where the production volume is so high already is not really a threat because the cost of production goes down. • Levi’s can produce more at a lower price and possibly sell for more. Bargaining power of supplier – low • Competition within manufacturer is high since it is mass – produced. • Manufacturer is located in many third world countries: Central America, China, Cambodia therefore Levi’s can switch to other manufacturer easily.

    Read More

  • Pestel Analysis Of Starbucks

    879 Words  | 4 Pages

    STARBUCKS SINGAPORE 1.0 INTRODUCTION Originated in United States (US), Starbucks selected Singapore as the third international market to expand its business in 1996. It offers all-embracing products of coffee, handcrafted beverages, light food, merchandise and consumer products as well as an exclusive Starbucks experience to the customers. Starbucks Singapore prides itself on the 100th store expansion in 2014 (Priscilla, 2014). The company is staying ahead in the Singapore coffee chain industry, yet it is facing numerous emerging challenges in the global competitive environment.

    Read More

  • Case Study Of Shangri La Hotel

    1616 Words  | 7 Pages

    Analyze the company internationalization. (Are they operating internationally, if so where? And how are they performing over there?) Shangri-La hotel and resorts was originated in 1971 and was a flagship hotel in Singapore. Currently there are fifty five deluxe resorts and hotels around the world based on the Hong Kong hotel chain.

    Read More

More about PEST Analysis: SWOT Analysis Of The Ceylon Tea Company

Open Document