PESTEL Analysis: The Pestel Analysis Of Singapore

They help in the communities in every way possible by doing activities that will benefit the community they are active in. They also give social support likefinancial assistance and advice. They comply with human rights and the labor laws. They have social equity because they give their communities equal opportunity, in a safe and healthy environment. They take care of the environment because that is where their businesses are based and they need a good image and want to ensure that the area is safe for their consumers.

Verizon’s purpose is to provide high quality services to their customers and to be a household brand in the homes of families. This is also one of the goals Verizon has a company. Verizon is pleased to share their Code of Conduct, which lets their customers and business partners know that integrity and respect serve as the overarching principles for how Verizon conducts its business ("Code of Conduct"). Verizon’s goal is to be the most respected brand in communications by making and keeping promises to their customers, the community, shareholders and their employees ("Code of

In recent years social media has become a platform for political debates, political activism and social movements. The adoption of Facebook has revolutionised the way people communicate about various issues affecting society. A preliminary literature review follows, relating to social media and how it has been used in a few significant events in the world. According Pillay and Maharaj (2010) social networking sites provide individuals and organisations with the ability to update profiles, post statuses, post pictures, upload videos, like or comment on posts and share interests, which is redefining the way people communicate. This form of communication is cheaper, quicker and more reliable.

Competition has an importance role to play in this. It has always been evident that industries which have greater competition experience higher productivity growth. It can be seen that competition leads to an increase in the allocative efficiency of the firms by make the entry of new efficient firms in the market easy, on the expense of the less efficient firms (exiting the market). Competition in the market will also lead to innovation. The firms which are rivals to each other will try to improve their market share by introducing different types of products, which will be a work of

The competition between businesses will ensure better quality of their goods and service they provide. Competition is well known for providing great productivity which leaders to a growth in the economy. Not only can competition improve the quality of work, it can also improve innovation. Innovation is an important quality to have in a company because it aids in keeping products and services fresh. “Economic Influence on Marketing” claims, “To keep current, your business has to adapt to changes in the industry and must always keep its eye out for innovative, cutting-edge technology and product improvements” (Bradley).

The suppliers also conduct business fairly and ethically, respecting human rights and comply with the rules and regulations. To this extent, Ecolab is expected as well in doing business well and respecting human rights and apply with the rules and regulations for fair business between them. 2.) Customers – Customers expects a lot from a business from quality to quantity, they also influence the business by their purchase power and feedbacks. Ecolab prioritize their customer’s safety with their products and services, they ensure to provide high quality with a reasonable price to satisfy their customers and give them direct approach by community

In other words the new technology is controlling us. The new generations have the tendency to rely more on the new technology which make them more reliable to changes compared to the old ones. Technological convergence is in fact affecting our everyday lives or even our work lives. It is valuable for the marketing industry as all media is grouped in a single device. These types of new devices have become a new tool for trend search.

As he believed that technology, and especially the Internet, can change the way people interact with each other on the social front, in our transactional business relationship, with our suppliers, etc. There is an efficiency that can be created if we are able to apply the Internet on

The fundamental range of Shanghai Vive product does not change; with the 4P’s marketing mix, the firm should look into the brand name, logo, packaging, product design and marketing tools to review its brand adaptation strategy. Shanghai Vive and its trademark can be graciously received by the Singapore consumers due to its similar culture indices discussed. Its retro-chic packaging is a merit advantage where Chinese effluences is strong in Singapore. Nonetheless, the packaging can be in smaller packs for the busy Singapore people’s easier travelling convenience. As Singapore view safety and assurances as top priority, a product warranty proviso or even a check/tick/thumbs up icon printed on the packaging boxes give higher confidence to the consumers and will rise the buying pattern.

2.1.6 Advantages and disadvantages of electronic word of mouth: The growing usage of the Internet has led to the development of electronic word of mouth. Word of mouth strategies have become more simple and rapid via technology, in particular the Internet (Trusov et al., 2009). In addition, the advent of mobile devices has made electronic word of mouth more and more convenient, as they permit people to surf the Internet from anywhere and at any time. As with traditional word of mouth, this new method of conducting word of mouth has some advantages and disadvantages for both consumers and