PESTLE Analysis: The Pestle Analysis Of Fast Food

Contents
PESTLE ANALYSIS 2
PORTERS FIVE FORCES ANALYSIS 3
STRATEGIES 5
RESOURCE BASED VIEW 6
Bibliography 7

PESTLE ANALYSIS
POLITICAL
-The government pledged to reduce the budget deficit and contain the nation’s debt burden by controlling growth in public sector employment and wage increases.
The government is trying to decrease the nation’s debt by controlling growth in the public sector by not giving out a lot of jobs and the government is also not going to be increasing th3.e workers’ salaries. This is very bad because this means that people would have less disposable income to spend on fast food.
ECONOMICAL
- GDP increased to 1,3%
The country’s GDP has increased to 1.3%
-High unemployment rate
Africa’s unemployment rate has increased

There are major supermarkets with ready meals in the deli sections, there are informal traders, convenience stores, independent food caterers and retail chains. However, convenience is the value-adding component of the service which reduces the threat of substitutes. Consumers can cook at home cheaply, but this lacks the convenience element which people require nowadays as they have tight and busy schedules. Ready-meals are therefore a more substantial threat, competing with fast-food on price as well as convenience. If you are ‘on-the-go’ however, without access to a microwave, Quick Service Restaurants are almost uncontested if you want a hot meal in a short timeframe. With many different restaurants and varying service offerings, customers can select the best value

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* Financial resources - The money available to a business for spending in the form of cash, liquid securities and credit lines. Before going into business, an entrepreneur needs to secure sufficient financial resources in order to be able to operate efficiently and sufficiently well to promote success.

Read more: http://www.businessdictionary.com/definition/financial-resources.html#ixzz3igOfwsUK
* The right Location where their target market is situated.
*Equipment
* Logistics
INTANGIBLE ASSETS
• Patent
• Good consumer services
• A very strong