PG Case Study: Procter And Gamble

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Procter and gamble a world-renowned consumer goods company was founded in Cincinnati USA in the year 1837 by two British-born individuals called William Procter a candle maker and James Gamble, a soap-maker. It is a public limited company that operates in more than 80 countries across the globe, with a total revenue of USD 83.06 billion and approx.118,000 employees by the end of 2014. The company operates internationally with their focus on cleaning agents as well as personal care products with a slogan, “Touching lives, improving life”. ("PG Annual Report 2014", 2015) P&G is nearly operating in the USA for about 100 years, the company thinking of new lands and dynamic growth moved out of USA and began its businesses in other countries such as they acquired their first business in England by the name of Thomas Hedley & Co in 1930. Then they focused on the expansion of its globalization plans. It is a company that established a worldwide research and development network, with their research hubs in the USA, in Europe, in Asia - Japan and lastly in Latin America. They worked hard and built a concrete foundation of displaying themselves as a genuinely global company with quality brands like Pantene Pro-V, Always/Whisper, Pampers and Ariel / Tide (powder or liquid), Crest toothpaste, Vicks, Oil of Olay and many more. (P&G Company History & today, 2006). P&G entered the Japanese market by beginning 1970 where they introduced their products fetched from USA market to Japan

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