PLDT Case Study

The Beginning
The PLDT was incorporated and start to operate telephone services here in the Philippines was on November 28, 1928. At that time it has a typhoon that ravaged the part of Eastern Visayas, Bicol Peninsula, and also Samar. But because of the Typhoon the ability to communicate amongst loved ones across the country became crucial. The phone networks then was disconnected and it could only call people within a small city. Filipinos were disconnected from neighboring towns, disconnected from friends in the other island and, needless to say, disconnected from the rest of the world. It was under this scenario that the law was signed giving birth to PLDT.
What the new law hoped to achieve was to interconnect these "intercom" systems into a seamless nationwide

The management of PLDT was then set to lay the groundwork towards linking Filipinos to each other and, more importantly, to the world.
By 1968, a new era of PLDT leadership was ushered in, PLDT finally became a Filipino-controlled corporation when Ramon Cojuangco and his group of Filipino industrialists and businessmen bought the controlling stake of GTE of New York.
It was a symbol of national pride and a moment of triumph for Filipinos. Under Cojuangco 's leadership, PLDT embarked on ambitious expansion campaigns that led to more Filipinos owning and benefiting from phones.
Several milestones were realized in Cojuangco 's time. In the same year when his group came in, the first major television broadcast via the facilities of Intelsat II-F4 and PLDT was brought to the Philippines direct from the US during the funeral of Senator Robert F. Kennedy. Another milestone in satellite communications was achieved, with PLDT playing a major role, in the subsequent remote TV coverage of the Apollo 8