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PSA Ethos Pathos Logos

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“It’s up to us to listen” Have you ever been completely controlled to where all self respect is stolen away? Have you ever been harassed until you feel like nothing more except worthless property? Have you ever felt these to the point where you were even terrified to speak up? Well, this is the constant feeling of a normal human being under the influence of domestic violence. The, “Super Bowl 2015: Domestic Violence PSA”, by the Wall Street Journal, depicts these feelings of helplessness in an eye opening manner. It takes the audience throughout a thrashed home of a family shaken by domestic violence with a chilling background 911 emergency phone call. This situation contains a recording of a real life distress call where a woman calls …show more content…

This PSA was a commercial in one of the most watched sporting events in the world, the Super Bowl. This alone shows a lot from the PSA, as it takes a lot of money and past recognition in order to acquire a slot for a commercial during the Super Bowl. A huge chunk of the american population also tunes in to watch the Super bowl and the commercials are considered a huge spectacle of its own. Essentially, this equates to a viewer count in the high millions which is extremely impressive. Furthermore, this PSA is also made by the Wall Street Journal, who is an extremely popular and credible international daily news source based in New York City. This gives the video more credibility as a very efficient and well known company produced this PSA. The organization and graphics around this ad also contribute to its ethos as it is a very well done and high quality video. The PSA also shows, “nomore.org”, which is a credible website that this video wants to spread (“Super Bowl 2015: Domestic Violence PSA”). Effectively, the ethos of this PSA is shown by being coherent and efficient, and by having been produced by a widely known and popular …show more content…

In, “Super Bowl 2015: Domestic Violence PSA”, a real life distress call is used to further cause the audience to reason that domestic violence is a true problem in our society. The use of a real event portrays that something as negative and awful is domestic violence, could happen everywhere. Also, the visuals cause the viewer to think about how chaotic a situation like this can be. The house has books all over the floor, a sink filled to the brim with dirty dishes, a bedroom that is dirty, cracks on the wall, and broken picture frames on the floor. Furthermore, this helps the audience to logically see the huge effects of domestic violence to a family’s home and environment being portrayed as trashed. Overall, the PSA shows logos through a real life situation and by using efficient visuals that cause the reader to logically identify that domestic violence affects society

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