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Packaged Drinking Water Case Study

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1.1: Introduction: About thirty years back there was no existence of packaged drinking water but today packaged drinking water is the essential part of the market because of its stable growth and shelf life both globally and locally.

Packaged Drinking water is any bottled water which is obtained from natural spring, well water or municipal supplies-to this water chemicals and minerals may or may not be added, this is then sold for business or domestic uses all across the globe in unhampered, sealed, and clean containers. The market forecast for 2013 predicted $94.2 billion value of this industry which has an increase of 41 % since 2007.This reveals an ever increasing demands for numerous consumers all across the globe. [1]

1.2: Bottled Water …show more content…

Filtration
3. Purification

1.4: Variety of Packages: The variety of bottled water includes pack sizes of 250ml, 500ml, 1ltr, 2ltr, 20ltr. There are four basic product lines for Bottled Water they are:

1. Premium natural mineral water (Spring water)
2. Natural mineral water (Natural Sparkling Water)
3. Packaged drinking water (Purified Drinking Water)
4. Mineral Water
Spring water: This is underground source water that flows on the earth naturally may be bottled if the spring is exceptionally clean and protected
Purified drinking water: This is a processed water source to remove undesirable water minerals and compounds.
Naturally sparkling water: This is a carbonated water source.
Mineral water: this contains dissolved solids and other compounds like magnesium, sodium, potassium, silica, calcium, and bicarbonates.

Amongst all PDW hold the maximum market share and includes brands like PepsiCo 's Aquafina, Bisleri, Parle, Coca-Cola 's Kinley.

Fig 1: Variety of convenient packages available

1.4: Indian Bottled water Industry: Indian bottled drinking water industry is driven by the events of unpredicted water shortage and health consciousness that has started to develop in the

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