Paddy Power And Betfair Merger Case Study
Q3)
A merger like that of the merger between Paddy Power and Betfair now known as Paddy Power Betfair is basically when two companies become one, this decision is usually mutual between both firms.
The Paddy Power and Betfair combination as mentioned above is a €10 million merger, it has been completed and has begun trading on the Irish and London stock exchange as of recent on Tuesday 2nd of February 2016. Together the companies are the “two fastest growing online betting operations in the world”
The point of the whole merger as you may believe would be to eliminate competition between the two as they are both big competitors in the same industry but this is not the case, it is the combination of two industry leaders resulting in the two
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OPPORTUNITIES:
Now that the companies are combined, they have the opportunity of international growth. The company as one will be more powerful and profitable so it will have the opportunity to expand to the U.S and E.U which is on the agenda for Paddy Power Betfair as it is now known. The company’s presence in the larger markets(globally) will now be of great
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In the world we live in today other companies in the betting industry could meet customer needs better than this merger or purchase new technology to gain competitive do advantage over Paddy Power BetFair. To avoid this occurring the company as one will need to keep up to date with external changes so that their customers and market share are not taken away from
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