Padini Competitive Advantage

Competitive advantage
• Many retail outlets
There are 330 retail outlets in Malaysia and neighbor countries such as Hong Kong, Singapore, Indonesia, Thailand, Brunei and other. In Malaysia, the major retail centers with outlets are placed in most prominent shopping complexes nation-wide such as One Utama Phase 2 Shopping Centre, Mid Valley Megamall, Sunway Pyramid Shopping Mall and etc. With many retail outlets, other competitors can’t influence Padini’s sales easily. Nevertheless, Padini Holdings would still stand out as a market leader.

• Padini’s fashion design team
All the Padini’s products are designed by its own fashion design team. Thus, customer can’t buy the same design of shirt at other shop even if they afford to pay more.

• Promotional activities
Padini Holding Berhad has more aggressive in advertising and promotional activities. They have different promotion event in different seasons in a year such as spring, summer, fall and holiday. In addition to this, customers can get more products with low price during promotion period. Especially during end of the year, Mega Carnival Sales will be held in order to clear the sock and push the sales.

• Wide range of products
Padini Holding Berhad had offered wide range of products for both male and female, adults,

People made buying decision are based on the brand’s price and quality. That’s mean there are close relationship between the quality and the price. For instance, some of the consumer is willing to pay more in order to get the high standard of quality of the clothes. In addition to this, the product quality of Padini consists of few dimensions which is performance, features, reliability, perceived quality and other. For sure, customer can get the high product quality of clothes with reasonable price. Everyone afford to buy Padini brand’s product due to the good marketing strategy carried out by