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Page Load Time Research Paper

710 Words3 Pages

Page Load Time

Page load time is the average amount of time it takes to download and display the entire web page content on the browser window. A short page load time translates to a fast website and positive user experience.

Overview

The page load time is one of the most important website performance metrics that impacts directly on the overall performance and user engagement. It gives an indication of the time it takes from the time a user clicks a link or makes a request until the time the page is fully loaded in the browser.

The page load time comprises of network time, which is dependent on the connection and server speed; and the front end time or browser time that measures the duration the browser takes to download and render …show more content…

DOM ready: Browser parses, loads and renders the page content
7. Page ready: The entire requested page becomes available on browser

Examples of page load time and impact

The websites that load quickly have better engagement and conversation rates, and their revenues are directly related to the speed of the website. This is evident from statistics that show that
• A one second delay in page load time reduces revenue by 2.8 % decrease
• A 200 ms delay translates to 0.59% drop in the user engagement
• Decreasing the page load time from 6s to 2s reduces the bounce rate by 10% and doubles the engagement or number of pages visited

Typical impacts of load page time on …show more content…

• Financial Times carried out a research to try and understand the impact of speed on user engagement and revenue. They found out that a 1 second delay in page load times led to a 4.9% drop in number of articles read, while a 3 second delay had a 7.2% drop. In addition, the slower website had lower subscription renewal rates.

• GQ magazine: In just one month after reducing the page load time from 7 seconds to 1.5 seconds, the number of unique visitors increased the from 6 million to 11 million. In addition, the median time spent on the website rose from 5.9 to 7.8 minutes resulting to a 108 percent increase in interaction rate with ads.
How to Increase Page Load Speed

There are several ways of improving the website page load times. This reduces the amount of data to download and time the browser spends in getting the content. The method used may vary depending on website type, resources and target audience.

Some of the techniques that work for most websites are;

File Compression: This reduces the size of the CSS, HTML, JavaScript, images and other web elements.

Minification: Optimizing the code by removing unused codes, white spaces, comments

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