Pahalwan's Case Study

This research was portrayed to determine how Pahalwan’s can expand their marketing strategy and increase the diversification of products. Pahalwan’s originated in 1934 as a sweet shop specializing in candies and snacks located in Jammu, India. The owner of Pahalwan’s Sat Pal never fully believed in traditional marketing or advertising methods; instead believing that the value and quality of his product and would be enough to generate sales. Because of this, the company lacked any real marketing infrastructure by which to showcase both their existing product line as well as new products they had begun offering. Sat Pal was not particularly interested in diversifying based off of advertising but instead diversifying Pahalwan’s through diversification of its product portfolio. The target demographic for Pahalwan’s was the young adult generation. This generation of eaters possessed a yearning for something more than just simple sweets. The entrance of many of the larger MNC’s (Multi-National Corporations) into the market was creating new trends within Pahalwan’s target demographic that the company knew it needed to capitalize on. In order to scratch this newly developed itch within their target demographic, Pahalwan’s began introducing fast food products. This not only satisfied Sat Pal’s desire to diversify its product portfolio but worked to meet the needs of a changing market as well. As time passed, Pahalwan’s identified a new opportunity as online retailing made its way