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Paid Campaigns Essay

740 Words3 Pages

Paid campaigns are great at accomplishing two goals, Amplifying content marketing efforts and getting prospects to arrive at my demo request landing page. It can help accelerate the process for those ready to make a purchase. Ads can help ensure that my brand is visible to those ready to buy. There will be a dedicated in-house person that specializes in cyber security paid marketing. Email marketing is a very important factor of the marketing campaign. Content included in the emails will include downloadable content such as e-books, case studies and reports which will provide readers with a more in-depth understanding of important cyber security topics. Links to recent blog posts talking about recent attacks or security concerns and those …show more content…

Webinars attendees are already interested in learning more about my solution and the threats it protects against, and they typically have taken some time to do research. This means that they are more likely to be engaged in the topics I'm presenting. Question and answer sessions will be held at the end of the presentations. Including an interactive element is a vital part of a webinar. It offers attendees the opportunity to ask more questions about the topic and my services. This is a valuable opportunity to advertise other helpful content or encourage demo sign-ups. Webinars will be recorded and be made available later for those who were unable to attend. Webinars will be promoted on paid channels such as LinkedIn. Additional marketing techniques will be also be implemented. Data will be used in the marketing messages to create a sense of urgency and help potential customers better understand the value of the product. A library of premium content will be created that customers can use to educate themselves about cyber security and make a more informed purchasing decision. I will help insurance agents promote cyber liability policies. Most standard policies don't cover many of the risks associated with a cyber attack. I will provide insurance firms and individual agents with products that promote these cyber

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