Dulux Paint Essay

5.1.Scope of the Project
The paint industry is growing at a very faster pace. It is expected to growth up to 20 percent in the next two years. Almost every major multinational has established or entrenched their presence and industry has become far more sophisticated in terms of the product that it manufactures, the way it sells to the customers snd in the technology that they use.At the 48th annual general meeting of IPA(Indian Paint Associations) held at kolkatta , President D.P. Basu said “ Rs 24,000 crore paint industry is likely to touch Rs 100,000 by 2020.” So the market situation is favourable to all the brands. Considering this scenario , the main scope of the project is that:
 It will help Dulux paint to understand what are the factors

 Analysis on Architects perception about a paint company and to determines the main factors that they consider while selecting a paint brand.

 Comparative analysis of advertisements of Dulux paints with respect to its competitors

5.3Sampling
 The target population considered for the research was well established architects.
 Sample Size was 63.
 52 Architects were met and then interviewed.
 11 Architects gave their responses online.
 The study was conducted in the city of Cochin, Kerala
5.4 Sources of Data
 Primary Source: Data has been gathered from primary sources for the purpose of this study, from architects. The data was obtained by using the survey method through the administration of structured questionnaires to the respondents.
 Secondary Source : For lead generation and advertisement analysis secondary source of data like internet , published directories and internal sources of data was used.

5.5 Tools Used for

 Study was limited because only the architects were visited. It would have been better if contractors were also considered because in most cases they are the one who decides on which brand to be chosen.
 The questions in the questionnaire for the architects were mostly close ended.
 The time frame within which the research had to be carried out was limited because of which the sample size considered was small.

5.7 Questionnaire for the Architects
1) Name of the architects?
2) Majorly deals with what?
3) Paint buying decision is strictly based on
 Brand
 Requirement
4) What will you prefer?
 A relatively cheaper paint that lasts for maximum 2 years.
 A costly paint that last for more than 2 years.
5) What are the main attributes that you look into while selecting a brand?
6) Advertisements pose a major role during the selection of a brand.
 Yes
 No
7) Which is the brand that you prefer?
 Dulux Paints
 Asian Paints
 Nerolac Paints
 Berger paints
 Others
8) Why do you prefer this brand?
9) While selecting paint what will you consider?
 The quality of the